Read more on INSEAD case studies
Challenges in Commercial Deployment of AI: Insights from The Rise and Fall of IBM Watson’s AI Medical System
By Quy Huy, Timo Vuori, Tero Ojanpera, Lisa Simone Duke Published 14 Feb 2023 Reference 6753 Topic Strategy Industry Hospital & Health Care Region North America Length 16 page(s) Summary When IBM set about commercializing its artificial intelligence-driven...
Leveraging Analytics at Victory Farms (C): Buy Now, Pay Later Credit Offering
By Anton S. Ovchinnikov, Spyros Zoumpoulis, Christian Jaubert, Clement Moreau Published 03 Feb 2023 Reference 6801 Topic Responsibility Industry Farming Region Africa Length 1 page(s) Summary This case study tells the story of Victory Farms, one of the largest...
Leveraging Analytics at Victory Farms (B): Customer Segmentation
By Anton S. Ovchinnikov, Spyros Zoumpoulis, Christian Jaubert, Clement Moreau Published 03 Feb 2023 Reference 6801 Topic Responsibility Industry Farming Region Africa Length 1 page(s) Summary This case study tells the story of Victory Farms, one of the largest...
The Crurated Revolution: Connecting People with Fine Wines Through Blockchain Technology
By David Dubois, Lidia Martin Garcia Published 22 Jun 2023 Reference 6822 Topic Marketing Industry Luxury Goods and Jewelry Region Global Length 12 page(s) Summary Crurated, a start-up founded in 2019, combines various technologies to address previously unmet needs...
The Rebirth of a Giant: Microsoft’s Pivot to “Mobile First, Cloud First”
By Chengyi Lin, Benjamin Kessler Published 11 Apr 2023 Reference 6816 Topic Leadership & Organisations Industry Human Resources Region Global Length 5 page(s) Summary Microsoft offers a rare example of an incumbent that has survived the era of digital...
Investing in Vietnam’s Digital Investment Revolution: Insignia Ventures’ Investment in Finhay
By Claudia Zeisberger, Paulo Joquino, Cici Mao, Ting Yan Published 02 Nov 2022 Reference 6771 Topic Entrepreneurship Industry Venture Capital Region Asia Length 25 page(s) Summary The start-up ecosystem in Vietnam has seen rapid growth since 2020. This case follows...
PayPal: Maintaining Market Leadership in Digital Payments
By Afonso Almeida Costa, Luis Almeida Costa, Alessandro Pappalardo, Carina Vogel Published 19 Oct 2022 Reference 6772 Topic Strategy Region Global Length 20 page(s) Summary Shortly after Rich Hagen joins Paypal as Strategic Director in 2021, the CEO Dan Schulman...
Artificial Intelligence for Customer Engagement: Building a Permission-based Ecommerce Ecosystem at CXsphere
By Amitava Chattopadhyay, Haiyang Yang, Anne-Marie Carrick Published 20 Feb 2023 Reference 6693 Topic Marketing Industry Market Research Region Global Length 21 page(s) Summary CXsphere, a startup in the permission-based ecommerce ecosystem space, had gained initial...
Leveraging Analytics at Victory Farms (A): Background
By Anton S. Ovchinnikov, Spyros Zoumpoulis, Christian Jaubert, Clement Moreau Published 03 Feb 2023 Reference 6801 Topic Responsibility Industry Farming Region Africa Length 14 page(s) Summary This case study tells the story of Victory Farms, one of the largest...
Rising to the Challenge of “Twin Transformation” Schneider Electric’s Evolution from Conventional Products to Sustainable Solutions
By Chengyi Lin, Benjamin Kessler Published 11 Apr 2023 Reference 6818 Topic Leadership & Organisations Industry Electrical/Electronic Manufacturing Region Global Length 4 page(s) Summary Schneider Electric was an industry pioneer in its twin transition to a...