INSEAD Knowledge

Chiara Trombini , INSEAD; Massimo Magni , Bocconi University; and Manju Ahuja , University of Louisville, 16 Aug, 2022 Torn between family obligations and work, many people can’t resist working on their phones after hours, creating a downward spiral for their...

Vivianna Fang He , ESSEC, and Phanish Puranam , INSEAD, 16 Aug, 2022 An explainer on how social interaction in all its forms might take place in the virtual universe. In the months since Facebook announced that it would rebrand itself as Meta and make the metaverse as...

Phanish Puranam and Ruchika Mehra , INSEAD, 15 Aug, 2022 Improving how humans work with algorithms could simply be a matter of redesigning workflow. How should humans collaborate with artificial intelligence? This is a question of increasing urgency as AI becomes...

Chiara Spina , INSEAD, 14 Aug, 2022 Hypotheses and experimentation are helping the Saudi government transform the way it serves customs users. Science might not be the first source of inspiration for innovation-hungry organisations, but some researchers including...

Ron Adner , Tuck School of Business at Dartmouth College, 12 Aug, 2022 In 1978, engineers at Sony successfully married a compact playback device with lightweight headphones to create the prototype for a product that would become a worldwide hit. In 1979, the ‘Walkman’...

David Midgley , INSEAD, 12 Aug, 2022 Information search could be made less biased and more holistic through the lens of empathy. Bias is intrinsic to humans. When we make an error steeped in bias, it is not uncommon to be consoled with “you are only human”.  Moreover,...

Abhishek Borah , INSEAD, 11 Aug, 2022 Quality, consistent and simple messaging is what will bring in sales. The rest is just noise. What makes for successful social media marketing? Is it messaging that creates excitement or leans towards the informative? Stunning...

Theodoros Evgeniou , INSEAD; Kay Firth-Butterfield and Arunima Sarkar, World Economic Forum; and Caroline Zimmerman , INSEAD Research Associate, 10 Aug, 2022 A new toolkit for C-suite execs on how to responsibly adopt artificial intelligence. This isn’t a new story –...

Klaus Wertenbroch , INSEAD, 10 Aug, 2022 Is the tech company dodging bad publicity or creating a gatekeeper economy? Companies sometimes rename themselves following mergers or corporate restructurings. For example, in 1996 Ciba-Geigy and Sandoz merged to form...

Theodoros Evgeniou and Ludo Van der Heyden , INSEAD, 10 Aug, 2022 Responsible practices using tested processes must be the focus when creating new technology. Technology has always been a double-edged sword. While it’s been a major force for progress, it has also been...