How can a global technology company use sport not just for brand visibility, but as a platform for innovation, client engagement and business growth? In this INTHECASE session, we examine how Infosys partnered with leading tennis institutions – including the ATP, Roland-Garros and the Australian Open – to create a new model of value-based sponsorship.

Navin Rammohan, Vice President of Global Marketing at Infosys, shares how his team brought digital transformation to the sport through AI-powered fan experiences, immersive data tools, and sustainability initiatives such as the Carbon Tracker app. The discussion is moderated by Felipe Monteiro, Senior Affiliate Professor of Strategy.

Why join this webinar?
• To explore new models of partnership in sports that go beyond traditional sponsorship deals
• To see how digital technologies like AI and immersive analytics are being applied in tennis
• To learn how sport can serve as a platform for innovation in sustainability and fan engagement

Curious about how technology is reshaping the world of sports and partnerships? Join the INSEAD Learning Hub to explore our Sports Business Series and listen to Felipe and Navin discuss Sports Business Series 2: Tech in Sports

Further readings:

• Link to the case: https://publishing.insead.edu/case/infosys