To Craft a Better Employee Experience, Collect the Right Data

When rethinking their employees’ experience at work, leaders need tools that allow them to efficiently and effectively learn what their diverse group of employees actually needs so that they can craft policies accordingly. For the past 10 years, in their respective work, the authors have been applying techniques and tools typically used to understand users and customers to the design of employee experiences. In this article, they share a selection of these tools, illustrated with examples taken from the case of “ComCo”: a global communications agency that asked one author’s firm to help rethink the design of their regional offices as part of their “Workplace for the Future” initiative.