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In Focus
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INSEAD Knowledge
Case Studies
CASE STUDIES
Research
Traceability Technology Adoption in Supply Chain Networks
Philippe Blaettchen, Andre P. Calmon, Georgina Hall
January 2025
Journal article
Navigating the future of B2B marketing: The transformative impact of the industrial metaverse
Boas Bamberger, Werner Reinartz, Wolfgang Ulaga
February 2025
Journal article
Artificial Intelligence and Strategic Decision-Making: Evidence from Entrepreneurs and Investors
Felipe A. Csaszar, Harsh Ketkar, Hyunjin Kim
December 2024
Journal article
Follow the Leader Or Not: Firms’ renaming strategy in nascent and growth stages of a global digital field
Tianyu Gong, Xiaowei Rose Luo, Yijia Tang
December 2024
Journal article
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Events
19
February 2025
TechTalk X
With Tim & Theos: The Dual Race to AI & Global Leadership
27
February 2025
TechTalk X
The Future of Agentic AI & Autonomous Organizations
13
March 2025
TechTalk X
The AI Adoption Challenge: What’s Holding Enterprises Back?
27
March 2025
TechTalk X