A catalyst for global digital transformation
In Focus
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INSEAD Knowledge
Case Studies
CASE STUDIES
Research
Navigating the future of B2B marketing: The transformative impact of the industrial metaverse
Boas Bamberger, Werner Reinartz, Wolfgang Ulaga
February 2025
Journal article
Explanation seeking and anomalous recommendation adherence in human-to-human versus human-to-artificial intelligence interactions
Tracy Jenkin, Stephanie Kelley, Anton Ovchinnikov, Cecilia Ying
December 2024
Journal article
Enhanced sales forecasting model using textual search data: Fusing dynamics with big data
Abhishek Borah, Oliver Rutz
December 2024
Journal article
Beyond connectivity: Artificial intelligence and the internationalisation of digital firms
José F.P. dos Santos, Peter J. Williamson
December 2024
Journal article
Events
09
January 2025
TechTalk X
France’s AI Ambitions: Shaping the Future of Growth & Innovation
30
January 2025
In The Case
UNICEF & ITU’s Giga: Scaling Technology & Innovation for Global Connectivity