INSEAD Knowledge

Andrea Canidio, Stone Fellow of the INSEAD Stone Centre for the Study of Wealth Inequality | June 12, 2018 A new mechanism for financing innovation: seigniorage. Most blockchain projects are open source and therefore free to use. Despite this, developers of...

Andrew Shipilov, INSEAD Professor of Strategy | June 4, 2018 Cloud computing is expected to take a back seat to AI, big data analytics and blockchain. Despite all the hype, augmented reality, virtual reality, mixed reality, blockchain and 3D printing have had a small...

Maria Guadalupe, INSEAD Associate Professor of Economics and Political Science | May 30, 2018 Field experiments help companies to make better decisions, while findings aid academic work. Making mistakes and learning from them is par for the course for companies. But...

James Costantini, INSEAD Affiliate Professor of Strategy, and Dawn Jarisch, INSEAD Research Associate | May 25, 2018 In a frantic-paced start-up scene, the primary challenge is building and managing talented teams. Any doubts about the seriousness of France’s bid to...

Karel Cool, INSEAD Professor of Strategic Management; Christophe Angoulvant, Senior Partner and Global Head of Insurance at Roland Berger; and Brian Rogers, Research Editor, Swiss Re Institute | May 18, 2018 With scale, Chinese online insurer ZhongAn has created a...

Patrick 'Mad' Mork (INSEAD MBA ‘00J), Executive Coach & Chief Storyteller, madmork stories | May 10, 2018 Fewer start-ups would fail if marketers had a bigger say in the 4 Ps of the marketing mix. Most founders have heard of the 4 Ps of classical marketing: product,...

Hugo Angelmar (INSEAD MBA ‘09J), Founder & CEO, Chief.io | April 24, 2018 What you need to know when evaluating marketing career options in the start-up world. I’m often asked how to get into tech marketing. Over the years, I’ve discovered that breaking the...

Maria Guadalupe, INSEAD Associate Professor of Economics and Political Science | April 20, 2018 Your competition is no longer who it used to be. Agile, the flexible way of working, has spread from software development to organisational change – for small start-ups and...

Andrew Shipilov, INSEAD Professor of Strategy | April 19, 2018 Machine-to-machine transactions entail risks as well as an opportunity to create a digital blue ocean. Distributed ledger technologies (DLT), commonly referred to as blockchain technology, are likely to...

Jason Davis, INSEAD Associate Professor of Entrepreneurship and Family Enterprise | April 13, 2018 What can be learnt from the meteoric rise of Indonesia’s ride-hailing and logistics platform. The Southeast Asian ride-hailing market was jolted by the recent...