INSEAD Knowledge

Read more on INSEAD Knowledge

ICOs and Financing Blockchain Projects

ICOs and Financing Blockchain Projects

Andrea Canidio, Stone Fellow of the INSEAD Stone Centre for the Study of Wealth Inequality | June 12, 2018 A new mechanism for financing innovation: seigniorage. Most blockchain projects are open source and therefore free to use. Despite this, developers of...

The Technologies Senior Leaders Plan to Deploy in the Coming Years

The Technologies Senior Leaders Plan to Deploy in the Coming Years

Andrew Shipilov, INSEAD Professor of Strategy | June 4, 2018 Cloud computing is expected to take a back seat to AI, big data analytics and blockchain. Despite all the hype, augmented reality, virtual reality, mixed reality, blockchain and 3D printing have had a small...

Why Firms Should Conduct Randomized Controlled Trials

Why Firms Should Conduct Randomized Controlled Trials

Maria Guadalupe, INSEAD Associate Professor of Economics and Political Science | May 30, 2018 Field experiments help companies to make better decisions, while findings aid academic work. Making mistakes and learning from them is par for the course for companies. But...

Life in Start-up Nation: Two Young French Entrepreneurs Speak Out

Life in Start-up Nation: Two Young French Entrepreneurs Speak Out

James Costantini, INSEAD Affiliate Professor of Strategy, and Dawn Jarisch, INSEAD Research Associate | May 25, 2018 In a frantic-paced start-up scene, the primary challenge is building and managing talented teams. Any doubts about the seriousness of France’s bid to...

ZhongAn’s Micropremium Model: The Future of Insurance?

ZhongAn’s Micropremium Model: The Future of Insurance?

Karel Cool, INSEAD Professor of Strategic Management; Christophe Angoulvant, Senior Partner and Global Head of Insurance at Roland Berger; and Brian Rogers, Research Editor, Swiss Re Institute | May 18, 2018 With scale, Chinese online insurer ZhongAn has created a...

How Marketing Can Help Tech Start-Ups Survive

How Marketing Can Help Tech Start-Ups Survive

Patrick 'Mad' Mork (INSEAD MBA ‘00J), Executive Coach & Chief Storyteller, madmork stories | May 10, 2018 Fewer start-ups would fail if marketers had a bigger say in the 4 Ps of the marketing mix. Most founders have heard of the 4 Ps of classical marketing: product,...

Finding Your Path in Tech Marketing

Finding Your Path in Tech Marketing

Hugo Angelmar (INSEAD MBA ‘09J), Founder & CEO, Chief.io | April 24, 2018 What you need to know when evaluating marketing career options in the start-up world. I’m often asked how to get into tech marketing. Over the years, I’ve discovered that breaking the...

Three Ways to Make Your Organisation Agile

Three Ways to Make Your Organisation Agile

Maria Guadalupe, INSEAD Associate Professor of Economics and Political Science | April 20, 2018 Your competition is no longer who it used to be. Agile, the flexible way of working, has spread from software development to organisational change – for small start-ups and...

Data Security for the Internet of Things

Data Security for the Internet of Things

Andrew Shipilov, INSEAD Professor of Strategy | April 19, 2018 Machine-to-machine transactions entail risks as well as an opportunity to create a digital blue ocean. Distributed ledger technologies (DLT), commonly referred to as blockchain technology, are likely to...