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NFTs as a Force for Good: The Case of the Savvy Salamanders
Aditya Rane (MBA’22D) and Pavel Kireyev , INSEAD Marketing How a group of MBA students built a community of crypto pioneers and a unique approach to fundraising. People have long sought out rare physical objects, such as paintings, trading cards and memorabilia....
Can Zoom Be a Tool for Teaching Anti-Racism?
Zoe Kinias , INSEAD; Modupe Akinola , Columbia Business School; Erin Kelly , MIT Sloan; and Michael I. Norton , Harvard Business School, 29 Aug, 2022 Leverage today’s technology to help correct systemic problems. In late May, George Floyd, an unarmed Black man in...
Online Feedback Requests Are Effective, Even if Ignored
Matthew Rubin , INSEAD; Dikla Perez , Bar-Ilan University; Gal Oestreicher-Singer and Lior Zalmanson , Tel-Aviv University | 24 Aug, 2022 Requesting feedback from online users can influence their behaviour, even when the requests go unanswered. Most of us consult...
ENGIE: Powering the Energy Transition With Data
Pál Boza and Theodoros Evgeniou , INSEAD, and Mihir Sarkar , ENGIE, 16 Aug, 2022 What does it take for a utility company to develop a data- and AI-driven software business? In Robert Heinlein’s 1940 science fiction story “Let There Be Light”, the discovery of light...
Creating People-Centric International Organisations With AI
Ruth McLachlin , World Economic Forum; Katherine Tatarinov and Tina Ambos , University of Geneva; and Phanish Puranam , INSEAD, 16 Aug, 2022 The United Nations is both a fascinating playground for artificial intelligence applications and a showcase of AI...
How Family-Work Conflict Keeps Us Glued to Our Mobile Phones
Chiara Trombini , INSEAD; Massimo Magni , Bocconi University; and Manju Ahuja , University of Louisville, 16 Aug, 2022 Torn between family obligations and work, many people can’t resist working on their phones after hours, creating a downward spiral for their...
Organising in the Metaverse: Five FAQs for Managers
Vivianna Fang He , ESSEC, and Phanish Puranam , INSEAD, 16 Aug, 2022 An explainer on how social interaction in all its forms might take place in the virtual universe. In the months since Facebook announced that it would rebrand itself as Meta and make the metaverse as...
Better Human-AI Collaboration May Depend on Workflow Design
Phanish Puranam and Ruchika Mehra , INSEAD, 15 Aug, 2022 Improving how humans work with algorithms could simply be a matter of redesigning workflow. How should humans collaborate with artificial intelligence? This is a question of increasing urgency as AI becomes...
Using Science to Enhance the Customer Experience
Chiara Spina , INSEAD, 14 Aug, 2022 Hypotheses and experimentation are helping the Saudi government transform the way it serves customs users. Science might not be the first source of inspiration for innovation-hungry organisations, but some researchers including...
Innovation Success: How the Apple iPod Broke all Sony’s Walkman Rules
Ron Adner , Tuck School of Business at Dartmouth College, 12 Aug, 2022 In 1978, engineers at Sony successfully married a compact playback device with lightweight headphones to create the prototype for a product that would become a worldwide hit. In 1979, the ‘Walkman’...