INSEAD Knowledge

Read more on INSEAD Knowledge

Preparing Your Firm for AI

Preparing Your Firm for AI

Theodoros Evgeniou, INSEAD Professor of Decision Sciences and Technology Management  | October 16, 2019 Firms looking to leverage the transformational potential of AI should remember that it is still people who determine the context in which the new technology...

Developing a Toolkit for Strategic Foresight

Developing a Toolkit for Strategic Foresight

David Midgley, INSEAD Emeritus Professor of Marketing; Tim Coltman, Professor of Innovation, University of Waikato; and Thomas Simnadis, Postdoctoral Research Fellow, University of Waikato | October 8, 2019 Why some companies see disruption coming from a mile away,...

Three Cornerstones of Global Retail Innovation

Three Cornerstones of Global Retail Innovation

V. "Paddy" Padmanabhan, INSEAD Professor of Marketing and Academic Director, INSEAD Emerging Markets Institute | October 4, 2019 INSEAD experts and industry executives drill down to the basic human needs driving changes in retail. To the untrained eye or casual...

Super Apps: How to Create a Mass Market of One

Super Apps: How to Create a Mass Market of One

Guoli Chen, INSEAD Associate Professor of Strategy, and Miriam Trocha, Management Associate, Momentum Works | October 2, 2019 By targeting each customer as a single market, super apps build a business model that is transforming lives in emerging markets. For the...

Crowdfunding for Impact?

Crowdfunding for Impact?

Jasjit Singh, INSEAD Professor of Strategy | September 24, 2019 By relying too heavily on cool stories to attract investors, ventures may end up compromising on real impact. Individuals seem increasingly keen to invest in ventures that create social impact, and...

Social Media Strategy for David and Goliath

Social Media Strategy for David and Goliath

Seo Yeon Song, INSEAD PhD Candidate, and Martin Gargiulo, INSEAD Professor of Entrepreneurship | September 13, 2019 When leveraging online influence, the identity of your audience should dictate how you engage with them. The internet has radically democratised the...

Meet the Algorithms Planning Your Next Online Purchase

Meet the Algorithms Planning Your Next Online Purchase

Pavel Kireyev, INSEAD Assistant Professor of Marketing | August 30, 2019 AI and machine learning are changing global consumption habits, and companies are playing catch-up. Good salespersonship is a species of street smarts. It’s about quickly sizing up your customers...

Making the Online World Less Addictive – and More Popular

Making the Online World Less Addictive – and More Popular

Paulo Albuquerque, INSEAD Associate Professor of Marketing, and Yulia Nevskaya, Assistant Professor of Marketing at Olin Business School | August 26, 2019 How companies can use five levers to regulate online user engagement over time. In June 2018, the World Health...

How Blockchain Can Win the War Against Plastic Waste

How Blockchain Can Win the War Against Plastic Waste

Michael Peshkam, INSEAD Executive in Residence, and David Dubois, INSEAD Associate Professor of Marketing | July 24, 2019 Start-ups are making incremental use of blockchain to reduce plastic waste, but the technology’s power to drive real change is yet to be realised....

The World’s Most Innovative Countries, 2019

The World’s Most Innovative Countries, 2019

Bruno Lanvin, Executive Director for Global Indices at INSEAD | July 24, 2019 Continuing innovations in health and medicine have led to economic growth and a better quality of life for many around the world. But inequalities could grow rapidly. Innovation and policies...