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Ten Ways AI Is Transforming Marketing

Ten Ways AI Is Transforming Marketing

Ten Ways AI Is Transforming Marketing Hamilton Mann , Thales, and Joerg Niessing , INSEAD 15 Nov 2023 Firms will soon be able to decode the unsaid when interacting with consumers – in fact, some already do. Firms have so far used a mix of human intuition and...

How Negative Reviews Affect Online Consumers

How Negative Reviews Affect Online Consumers

How Negative Reviews Affect Online Consumers Paulo Albuquerque , INSEAD, and Marton Varga , Bocconi University 09 Nov 2023 Negative reviews influence consumer decisions depending on the type of product, as well as the nature and placement of these reviews. Consumers...

How Anti-Discriminatory Measures Can Worsen AI Bias

How Anti-Discriminatory Measures Can Worsen AI Bias

Operations How Anti-Discriminatory Measures Can Worsen AI Bias Anton S. Ovchinnikov , INSEAD and Queen’s University, Canada Removing gender-related data from machine-learning models may paradoxically harm women instead of protecting them. Algorithms and artificial...

How Tech Can Transform Luxury Brands’ Value Proposition

How Tech Can Transform Luxury Brands’ Value Proposition

Marketing How Tech Can Transform Luxury Brands’ Value Proposition David Dubois , INSEAD 07 Sep 2023 Luxury brands are increasingly leveraging technology to reduce uncertainty and enrich experience throughout the customer journey. As consumers become more conscientious...

Mastering the Game: The Advantage of Training With AI

Mastering the Game: The Advantage of Training With AI

Mastering the Game: The Advantage of Training With AI INSEAD Knowledge with Henning Piezunka , INSEAD 31 Aug 2023 In the same way chess computers gave players a competitive edge, AI has the power to elevate skills and enhance performance. Artificial intelligence (AI)...

Managing Systemic Risks in Tech: Lessons from Finance

Managing Systemic Risks in Tech: Lessons from Finance

Managing Systemic Risks in Tech: Lessons from Finance François Candelon and David Zuluaga Martínez , BCG; Peter Nathanial , former Citibank and RBS; Theodoros Evgeniou and Ludo Van der Heyden , INSEAD 29 Aug 2023 The financial sector's track record in risk management...

How AI Large Language Models Can Change the Way We Strategise

How AI Large Language Models Can Change the Way We Strategise

How AI Large Language Models Can Change the Way We Strategise Ekin Ilseven and Yves L. Doz , INSEAD 31 Jul 2023 LLMs have notable limitations when it comes to strategy formulation, but deliberately imperfect prompts can challenge conventional thinking. There is a...

Democracy, Defence and Conflict in the Age of AI

Democracy, Defence and Conflict in the Age of AI

Strategy Democracy, Defence and Conflict in the Age of AI INSEAD Knowledge 25 Jul 2023 Rachel Eva Lim, INSEAD Knowledge How can we ensure that AI fosters, rather than undermines, democratic values? The rapid advancement of artificial intelligence (AI) has resulted in...

How AI Can Improve Human Performance

How AI Can Improve Human Performance

Strategy How AI Can Improve Human Performance INSEAD Knowledge 3 Jul 2023 Fabian Gaessler , INSEAD Share on LinkedIn Share on Facebook Share on Twitter Share via Email Download PDF  AI training enhances strategic skills, especially in lower-skilled individuals. But it...

ChatGPT and AI Disruption: Is Consulting Next in Line?

ChatGPT and AI Disruption: Is Consulting Next in Line?

Strategy ChatGPT and AI Disruption: Is Consulting Next in Line? INSEAD Knowledge 26 Jun 2023 Philip M. Parker , INSEAD Consultants need to up their game to match algorithms’ ability to provide affordable strategic due diligence. Say your company is looking to invest...