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How Tech Can Transform Luxury Brands’ Value Proposition

How Tech Can Transform Luxury Brands’ Value Proposition

Marketing How Tech Can Transform Luxury Brands’ Value Proposition David Dubois , INSEAD 07 Sep 2023 Luxury brands are increasingly leveraging technology to reduce uncertainty and enrich experience throughout the customer journey. As consumers become more conscientious...

Mastering the Game: The Advantage of Training With AI

Mastering the Game: The Advantage of Training With AI

Mastering the Game: The Advantage of Training With AI INSEAD Knowledge with Henning Piezunka , INSEAD 31 Aug 2023 In the same way chess computers gave players a competitive edge, AI has the power to elevate skills and enhance performance. Artificial intelligence (AI)...

Managing Systemic Risks in Tech: Lessons from Finance

Managing Systemic Risks in Tech: Lessons from Finance

Managing Systemic Risks in Tech: Lessons from Finance François Candelon and David Zuluaga Martínez , BCG; Peter Nathanial , former Citibank and RBS; Theodoros Evgeniou and Ludo Van der Heyden , INSEAD 29 Aug 2023 The financial sector's track record in risk management...

How AI Large Language Models Can Change the Way We Strategise

How AI Large Language Models Can Change the Way We Strategise

How AI Large Language Models Can Change the Way We Strategise Ekin Ilseven and Yves L. Doz , INSEAD 31 Jul 2023 LLMs have notable limitations when it comes to strategy formulation, but deliberately imperfect prompts can challenge conventional thinking. There is a...

Democracy, Defence and Conflict in the Age of AI

Democracy, Defence and Conflict in the Age of AI

Strategy Democracy, Defence and Conflict in the Age of AI INSEAD Knowledge 25 Jul 2023 Rachel Eva Lim, INSEAD Knowledge How can we ensure that AI fosters, rather than undermines, democratic values? The rapid advancement of artificial intelligence (AI) has resulted in...

How AI Can Improve Human Performance

How AI Can Improve Human Performance

Strategy How AI Can Improve Human Performance INSEAD Knowledge 3 Jul 2023 Fabian Gaessler , INSEAD Share on LinkedIn Share on Facebook Share on Twitter Share via Email Download PDF  AI training enhances strategic skills, especially in lower-skilled individuals. But it...

ChatGPT and AI Disruption: Is Consulting Next in Line?

ChatGPT and AI Disruption: Is Consulting Next in Line?

Strategy ChatGPT and AI Disruption: Is Consulting Next in Line? INSEAD Knowledge 26 Jun 2023 Philip M. Parker , INSEAD Consultants need to up their game to match algorithms’ ability to provide affordable strategic due diligence. Say your company is looking to invest...

Developing Effective and Safe AI With a Growth Mindset

Developing Effective and Safe AI With a Growth Mindset

Strategy Developing Effective and Safe AI With a Growth Mindset INSEAD Knowledge 16 Jun 2023 Tero Ojanperä and Timo Vuori , Aalto University, and Quy Huy , INSEAD Nurture AI like you would a child. For years now, even before ChatGPT placed artificial intelligence (AI)...

Leveraging Generative AI for Digital Transformation

Leveraging Generative AI for Digital Transformation

Strategy Leveraging Generative AI for Digital Transformation INSEAD Knowledge 08 Jun 2023 INSEAD Knowledge with Chengyi Lin , INSEAD Opportunities and risks for companies incorporating generative AI as part of their digital transformation strategies. From language...

Governance in the Age of Technological Innovation

Governance in the Age of Technological Innovation

Strategy Governance in the Age of Technological Innovation INSEAD Knowledge 05 Jun 2023 Geraldine Ee , INSEAD Knowledge With new technologies redefining the global business ecosystem, how can boards navigate these changes and reinvent their business models? Today’s...