INSEAD Knowledge

Read more on INSEAD Knowledge

What Fuels Rumours and How to Put Them Out

What Fuels Rumours and How to Put Them Out

Enver Yücesan, INSEAD Professor of Operations Management | December 7, 2020 Unfounded rumours can be spread far and wide by anyone who knows their way around social media. We can’t stamp it out but we can – and should – fight fire with fire. As a spikey virus raced...

The New Business Models (and Jobs) in Blockchain

The New Business Models (and Jobs) in Blockchain

Andrew Shipilov, INSEAD Professor of Strategy | December 2, 2020 From finance to smart cities, distributed ledger technology is beginning to deliver on its vaunted potential in several key sectors. Given the Bitcoin price craze in the face of the morose economy during...

Making the Shift to Digital Sales in B2B

Making the Shift to Digital Sales in B2B

Joerg Niessing, INSEAD Senior Affiliate Professor of Marketing, and Fred Geyer, Senior Partner at Prophet | November 23, 2020 The old methods of demand generation won’t work in the always-online era. A new, digital era of B2B sales and marketing is upon us. It’s...

Hold the Emoji and Other Tips for Successful Email Negotiations

Hold the Emoji and Other Tips for Successful Email Negotiations

Alena Komaromi (INSEAD MBA ’12D), Financial Services Professional  | November 18, 2020 Tactics for increasing B2B sales. When your own inbox is overflowing with unread messages, it may not seem like the best tactic but with the right approach, email can be a powerful...

Four Steps to Business Model Innovation

Four Steps to Business Model Innovation

Sameer Hasija, INSEAD Professor of Technology and Operations Management | November 17, 2020 Success in this new era of accelerated disruption requires a holistic approach to technology. In the current era of disruption, recently accelerated by the pandemic, firms must...

Organisational Data: The Silver Lining in the Covid-19 Cloud

Organisational Data: The Silver Lining in the Covid-19 Cloud

Phanish Puranam, the Roland Berger Chaired Professor of Strategy and Organisation Design at INSEAD, and Julien Clément, Assistant Professor of Organisational Behaviour, Stanford Graduate School of Business | November 9, 2020 The shift to virtual working has produced a...

How to Appease Your Customers After Your Algorithm Rejects Them

How to Appease Your Customers After Your Algorithm Rejects Them

Klaus Wertenbroch, INSEAD Professor of Marketing, Pavel Kireyev, INSEAD Assistant Professor of Marketing, and Geoff Tomaino, INSEAD PhD Student | November 3, 2020 No one likes to hear “computer says no”. But there may be more ways to be transparent about...

Scorched-Earth Strategic Thinking for Covid Times

Scorched-Earth Strategic Thinking for Covid Times

Benjamin Kessler, INSEAD Knowledge Managing Editor | October 29, 2020 “Disrupt yourself first” is so five years ago. The new motto is “Burn your company to the ground then rebuild it.” Covid-19 has rapidly bent, if not broken, virtually all certainties about business...

Illogical Truths: The Paradoxes of Silicon Valley

Illogical Truths: The Paradoxes of Silicon Valley

Gopi Rangan (INSEAD MBA ‘07D), INSEAD Adjunct Professor of Entrepreneurship, and James So (INSEAD MBA ‘91D), Investor and Advisor | October 27, 2020 The Valley’s most valuable product is the contrarian thinking that fuels its innovation culture. World-famous companies...

How Ready Are You for the Work-from-Anywhere Era?

How Ready Are You for the Work-from-Anywhere Era?

Benjamin Kessler, INSEAD Knowledge Managing Editor | October 21, 2020 Advice from academics and practitioners who are well-versed in the remote working paradigm. This article is part of a series entitled “The Future of Management”, about how changes in culture and...