Read more on INSEAD case studies
Olivier Rousteing at Balmain: From Instagram to NFTs, Digital Leadership in Style
By Frederic Godart, Brian Henry Published 10 Jan 2024 Reference 6853 Topic Leadership & Organisations Industry Luxury Goods and Jewelry, Apparel and Fashion Region Global Length 11 page(s) Summary This case is about the transformation of a luxury French fashion...
The Crurated Revolution: Connecting People with Fine Wines Through Blockchain Technology
By David Dubois, Lidia Martin Garcia Published 22 Jun 2023 Reference 6822 Topic Marketing Industry Luxury Goods and Jewelry Region Global Length 12 page(s) Summary Crurated, a start-up founded in 2019, combines various technologies to address previously unmet needs...
The Rebirth of a Giant: Microsoft’s Pivot to “Mobile First, Cloud First”
By Chengyi Lin, Benjamin Kessler Published 11 Apr 2023 Reference 6816 Topic Leadership & Organisations Industry Human Resources Region Global Length 5 page(s) Summary Microsoft offers a rare example of an incumbent that has survived the era of digital...
Rising to the Challenge of “Twin Transformation” Schneider Electric’s Evolution from Conventional Products to Sustainable Solutions
By Chengyi Lin, Benjamin Kessler Published 11 Apr 2023 Reference 6818 Topic Leadership & Organisations Industry Electrical/Electronic Manufacturing Region Global Length 4 page(s) Summary Schneider Electric was an industry pioneer in its twin transition to a...
One Ring to Rule Them All? (A): Forging Immortality Technology
By Spencer Harrison, Philip Gylfe Published 20 Mar 2023 Reference 6504 Topic Leadership & Organisations Industry Entertainment, Information Technology and Services Region Global Length 8 page(s) Summary New Zealand-based One Ring is an early entrant in the...
One Ring to Rule Them All? (B): Forging Immortality Technology
By Spencer Harrison, Philip Gylfe Published 20 Mar 2023 Reference 6504 Topic Leadership & Organisations Industry Entertainment, Information Technology and Services Region Global Length 8 page(s) Summary New Zealand-based One Ring is an early entrant in the...
Souqalmal (B)
By Michaël Bikard Published 08 Mar 2023 Reference 6561 Topic Strategy Industry Insurance Region Middle-East Length 1 page(s) Summary Ambareen Musa started Souqalmal by adapting the business model of UK-based online insurance brokers (e.g., MoneySuperMarket) to the UAE...
Souqalmal (A)
By Michaël Bikard Published 08 Mar 2023 Reference 6561 Topic Strategy Industry Insurance Region Middle-East Length 2 page(s) Summary Ambareen Musa started Souqalmal by adapting the business model of UK-based online insurance brokers (e.g., MoneySuperMarket) to the UAE...
Artificial Intelligence for Customer Engagement: Building a Permission-based Ecommerce Ecosystem at CXsphere
By Amitava Chattopadhyay, Haiyang Yang, Anne-Marie Carrick Published 20 Feb 2023 Reference 6693 Topic Marketing Industry Market Research Region Global Length 21 page(s) Summary CXsphere, a startup in the permission-based ecommerce ecosystem space, had gained initial...
Challenges in Commercial Deployment of AI: Insights from The Rise and Fall of IBM Watson’s AI Medical System
By Quy Huy, Timo Vuori, Tero Ojanpera, Lisa Simone Duke Published 14 Feb 2023 Reference 6753 Topic Strategy Industry Hospital & Health Care Region North America Length 16 page(s) Summary When IBM set about commercializing its artificial intelligence-driven...