Read more on INSEAD Research and Centres of Excellence
From the Editor: A Manifesto for Research on Automation in Marketing and Consumer Behavior
by Klaus Wertenbroch
published: March 2019
Consumer Neuroscience: Past, Present, and Future
by Hilke Plassmann
published: Jan 2019
Marketing AI Recruitment: The Next Phase in Job Application and Selection
by Stewart Black
published: Jan 2019
Under Pressure: The Effects of Iteration Lengths on Agile Software Development Performance
by Luk Van Wassenhove
published: Dec 2018
Living in the “I” World
by Kets de Vries Manfred F. R.
published: Dec 2018
Does Real-time Feedback Make You Try Less Hard? A Study of Automotive Telematics
by Choudhary Vivek
published: Oct 2018
Inside the Black Box: Journey Mapping Digital Innovation in Government
by Sami Mahroum, Najat Ferchachi, Allen Gomes
published: Oct 2018
Got a Rejection, Formed a Bond: Organizations’ Feedback on Crowdsourced Ideas
by Henning Piezunka
published: Sept 2018
R&D Spending: Dynamic or Persistent?
by: Jurgen Mihm, Karan Girotra
published: Sept 2018
Monetizing Data: A Practical Roadmap for Framing, Pricing, and Selling Your B2B Digital Offers
by Wolfgang Ulaga
published: Aug 2018