Read more on INSEAD Research and Centres of Excellence
Traceability Technology Adoption in Supply Chain Networks
Philippe Blaettchen, Andre P. Calmon, Georgina Hall
January 2025
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Navigating the future of B2B marketing: The transformative impact of the industrial metaverse
Boas Bamberger, Werner Reinartz, Wolfgang Ulaga
February 2025
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What leads to cyberloafing: the empirical study of workload, self-efficacy, time management skills, and mediating effect of job satisfaction
Pawel Korzynski and Olga Protsiuk
2024
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Conditional Approval and Value-Based Pricing for 3 New Health Technologies
Ozge Yapar, Stephen E. Chick, Noah Gans
2024
Working paper
Artificial Intelligence and Strategic Decision-Making: Evidence from Entrepreneurs and Investors
Felipe A. Csaszar, Harsh Ketkar, Hyunjin Kim
December 2024
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Follow the Leader Or Not: Firms’ renaming strategy in nascent and growth stages of a global digital field
Tianyu Gong, Xiaowei Rose Luo, Yijia Tang
December 2024
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Data Specialists and Market Efficiency
Massimo Massa, Hong Zhang, Yijun Zhou
2024
Working paper
Flowers and Bees: Spatial Network Effects in the Adoption of a Sharing-Economy Platform
Ludovic Stourm and Paulo Albuquerque
December 2024
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Explanation seeking and anomalous recommendation adherence in human-to-human versus human-to-artificial intelligence interactions
Tracy Jenkin, Stephanie Kelley, Anton Ovchinnikov, Cecilia Ying
December 2024
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Enhanced sales forecasting model using textual search data: Fusing dynamics with big data
Abhishek Borah, Oliver Rutz
December 2024
Journal article