Cases

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Henkel Adhesive Technologies: The Digital Transformation Journey

By Enver Yucesan,  Nick Miesen Published 23 Oct 2024 Reference 6931 Topic Operations Industry Chemicals,  Industrial Automation Region Asia Length 5 page(s) Language English Summary Digital transformation is changing the rules of business, be it for delivering...

OpenAI and its LLM Competitors: Generative AI Strategies in Big Tech

By Jason P. Davis Published 01 Oct 2024 Reference 6904 Topic Strategy Industry Computer Software,  Information Technology and Services Region North America Length 7 page(s) Language English Summary This case investigates the strategic approaches of major tech...

Stefanini: Building an Ecosystem Strategy in the Age of AI

By L. Felipe Monteiro,  Fabian Salum ,  Karina Coleta,  Anne-Marie Carrick Published 17 Sep 2024 Reference 6933 Topic Strategy Industry Information Technology and Services Region Global Length 24 page(s) Language English Summary The case describes the growth...

Taming GenAI to Automate Business Processes: The Aloma Example

By Theodoros Evgeniou,  Lila Despotidou Published 11 Jul 2024 Reference 6895 Topic Strategy Industry Computer Software Region Europe Length 14 page(s) Language English Summary With the arrival of machine learning and big data, discussion in the C-suite and boardroom...

Wellx Case Study: Hustle and Smile

By Claudia Zeisberger,  David Munro Published 27 Jun 2024 Reference 6878 Topic Entrepreneurship Industry Health, Wellness and Fitness,  Insurance Region Middle-East Length 10 page(s) Language English Summary The case follows a team of young entrepreneurs – one of them...

Access Afya Scaling Services and Segments for Healthcare in Kenya

By Stephen E. Chick,  Chengyi Lin,  Hyunjin Kim,  Anne-Marie Carrick,  Ridhima Aggarwal Published 23 May 2024 Reference 6873 Topic Strategy Industry Health, Wellness and Fitness,  Hospital & Health Care Region Africa Length 55 page(s) Language English Summary The...