Join us and explore the transformative impact of GenAI on industries grounded in physical assets and processes. This session, moderated by Felipe Monteiro, Senior Affiliate Professor of Strategy and led by industry experts, Rohin Wood, Managing Director & Partner, BCG and Chris Ware, General Manager Digital Iron Ore, Rio Tinto, will shed light on the often overlooked potential of GenAI in sectors such as mining and oil and gas – where digital transformation presents unique challenges as well as opportunities.

Why attend:

• Learn how businesses rooted in tangible assets can leverage GenAI to innovate, enhance operational efficiency, create value and gain a competitive edge.
• Understand why sectors reliant on physical assets lag in AI adoption and how they can catch up to fully harness the benefits of technological advancements.
• Explore the spectrum of Gen AI use cases in mining, oil and gas and beyond.