TECH TALK X
AI & Automation in Marketing & Consumption: Insights from Leading Academics
Tuesday, 3 September 2024
4.30 pm CET | 10.30 am ET
Duration: 90 min
Join us for this webinar discussing the latest edition of the Journal of the Association for Consumer Research (JACR) on the “Automation of Marketing and Consumption.” This edition explores the profound impact of automation on both marketing activities and consumer behaviors. With automation transforming pricing, customer support and various consumption activities—such as writing tasks, product searches and autonomous features—this collection of academic research highlights the implications for consumer welfare and well-being.
The speakers, the very academics who authored the articles for this edition, will discuss the evolving landscape of AI and machine learning, examining how these technologies create value for consumers and firms, and how they influence consumer preferences and behaviors. This is a unique opportunity to gain insights directly from leading researchers in the field.
Why Join?
- Gain insights from top academic researchers.
- Understand the impact of AI and automation on consumer behavior.
- Explore future research directions in marketing automation.
Further Reading: Journal of the Association for Consumer Research
AGENDA
Being Human in the Age of AI
Speakers: Stefano Puntoni, Wharton School, University of Pennsylvania and Klaus Wertenbroch, INSEAD, Fontainebleau, France
How Artificial Intelligence Constrains the Human Experience
Speaker: Ana Valenzuela, ESADE-Ramon Llull and Baruch College, City University of New York
Stefano Puntoni, Wharton School, University of Pennsylvania
Donna Hoffman, George Washington University
Noah Castelo, University of Alberta
Julian De Freitas, Harvard Business School
Berkeley Dietvorst, Booth School of Business, University of Chicago
Christian Hildebrand, University of St. Gallen
Young Eun Huh, Korea Advanced Institute of Science and Technology
Robert Meyer, Wharton School, University of Pennsylvania
Miriam E. Sweeney, University of Alabama
Sanaz Talaifar, Imperial College London
Geoff Tomaino, University of Florida, Gainesville
Klaus Wertenbroch, INSEAD, Fontainebleau, France
Demographic Pricing in the Digital Age: Assessing Fairness Perceptions in Algorithmic versus Human-Based Price Discrimination
Speaker: Nofar Duani, Marshall School of Business, University of Southern California
Alixandra Barasch, Leeds School of Business, University of Colorado
Vicki Morwitz, Columbia Business School, Columbia University
Acceptance of Automated Vehicles Is Lower for Self than Others
Speaker: Stuti Agarwal, Harvard Business School
Julian De Freitas, Harvard Business School
Anya Ragnhildstveit, Department of Psychiatry, University of Cambridge
Carey K. Morewedge, Questrom School of Business, Boston University
Exploration and Exploitation in Consumer Automation: Visualizing IoT Interactions with Topological Data Analysis
Thomas P. Novak, George Washington University School of Business
Donna Hoffman, George Washington University School of Business
The Effect of Variety in Past Consumption on Openness to Personalized Recommendation Services
Speaker: Sonia Seung-Eun Kim, Columbia Business School
Donald R. Lehmann, Columbia Business School
Prediction by Replication: People Prefer Prediction Algorithms That Replicate the Event Being Predicted
Speaker: Berkeley Dietvorst, Booth School of Business, University of Chicago
Lin Fei, Booth School of Business, University of Chicago
The Persuasive Power of AI Ingratiation: A Persuasion Knowledge Theory Perspective
Speaker: Umair Usman, College of Business, Florida International University
Tae Woo Kim, University of Technology Sydney
Aaron Garvey, Gatton College of Business and Economics, University of Kentucky
Adam Duhachek, College of Business Administration, University of Illinois–Chicago
Imperfectly Human: The Humanizing Potential of (Corrected) Errors in Text-Based Communication
Speaker: Shirley Bluvstein, Yeshiva University, Sy Syms School of Business
Xuan Zhao, Department of Psychology, Stanford University
Alixandra Barasch, Leeds School of Business, University of Colorado
Juliana Schroeder, Haas School of Business, University of California, Berkeley
Giving AI a Human Touch: Highlighting Human Input Increases the Perceived Helpfulness of Advice from AI Coaches
Speaker: Yue Zhang, Rotterdam School of Management, Erasmus University
Mirjam A. Tuk, Rotterdam School of Management, Erasmus University
Anne-Kathrin Klesse, Rotterdam School of Management, Erasmus University