This INTHECASE webinar spotlights Arianee, a French scale-up founded by Pierre-Nicolas Hurstel and Frédéric Montagnon, pioneering Web 3.0 solutions such as digital product passports and clienteling tools. Katia Kachan, MBA’16D, co-author of the case, will open the session and moderate the audience Q&A. The conversation will be led by Frédéric Godart, INSEAD Professor of Organisational Behaviour, in discussion with Pierre-Nicolas Hurstel, CEO of Arianee. Together, they will explore blockchain’s potential in luxury and fashion, the role of zero-party customer data and the leadership skills required to scale disruptive ventures.

Further readings:

• Link to the case: Creating Value with Blockchain & NFTs: Arianee Leading the Transition to Web3.0 with Digital Product Passports | INSEAD Publishing