Tech Talk @ Google:
How organizations use crowdsourcing to innovate?

Crowdsourcing has gone from a leading-edge innovation practice to an almost obligatory technique. It’s no longer remarkable to see organizations ranging from local government agencies to major banks attempting to tap the “wisdom of the crowd” to generate new product ideas or business solutions. In his keynote, INSEAD Assistant Professor of Entrepreneurship Henning Piezunka illustrates why crowdsourcing is so powerful – and how organizations can leverage the power of crowds.

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