Read more on INSEAD case studies
From Artfacts to Limna: Creating Value from Data in the Art World
By Frederic Godart, Brian Henry Published 08 Dec 2021 Reference 6688 Topic Leadership & Organisations Industry Information Technology and Services Region Europe Summary The case explores the journey of Marek Claassen, a German art lover who transformed a passion...
Shopee vs. Lazada: A battle of Titans for e-commerce supremacy in South-East Asia
By David Dubois, Rebecca Liu Published 11 Oct 2021 Reference 6705 Topic Marketing Industry E-Commerce Region Asia Summary How did Shopee – a small e-commerce player launched in 2015 – overtake its historic rival Lazada in just a few years to average 281 million...
FLYDESK – Empowering the “Modern Working Lifestyle” (B): The Future of FLYDESK in a Post-COVID World
By Manuel Sosa, Tobias Baehr Published 15 Jul 2021 Reference 6610 Topic Strategy Region Asia Summary The case explores the origins of the Hong Kong-based remote working start-up FLYDESK (flydesk.com). Part A centers on its founding and first fundraising round in...
FLYDESK – Empowering the “Modern Working Lifestyle” (A): Should Native Union Invest in FLYDESK?
By Manuel Sosa, Tobias Baehr Published 15 Jul 2021 Reference 6610 Topic Strategy Region Asia Summary The case explores the origins of the Hong Kong-based remote working start-up FLYDESK (flydesk.com). Part A centers on its founding and first fundraising round in...
TikTok and Kuaishou: A Tale of Two Short-Video Sharing Apps from China to the Globe
By Guoli Chen, Zhigang Liu, Jianggan Li, Xinhe Zhuang Published 09 Jul 2021 Reference 6679 Topic Strategy Region Asia Summary Short videos are the new trend in entertainment and social networking. TikTok/Douyin is the undisputed leader of short video-sharing apps....
Sweetgreen (C): Building Digital Resilience
By Chengyi Lin Published 08 Jul 2021 Reference 6624 Topic Strategy Industry Restaurants Region North America Summary SweetGreen case follows the early funding and growth of a healthy food restaurant chain. It highlights three critical decision points for the start-up:...
Sweetgreen (B): Leading the Digital Revolution
By Chengyi Lin Published 08 Jul 2021 Reference 6624 Topic Strategy Industry Restaurants Region North America Summary SweetGreen case follows the early funding and growth of a healthy food restaurant chain. It highlights three critical decision points for the start-up:...
Sweetgreen (A): Leading the Food Evolution
By Chengyi Lin Published 08 Jul 2021 Reference 6624 Topic Strategy Industry Restaurants Region North America Summary SweetGreen case follows the early funding and growth of a healthy food restaurant chain. It highlights three critical decision points for the start-up:...
Brake or Turn? Seez Ponders its Direction at the Cusp of the Pandemic
By Vikas A. Aggarwal, Aly Madhavji Published 07 Jul 2021 Reference 6666 Topic Entrepreneurship Industry Automotive Region Middle-East Summary In March 2020, Tarek Kabrit, founder and CEO of Seez, the online car marketplace and aggregator, must determine how to...
QuiToque: Meal Kits to Make a Meal
By James Costantini, Dawn Jarisch Published 29 Jun 2021 Reference 6576 Topic Strategy Region Europe Summary QuiToque is a foodtech start-up that delivers baskets filled with meal ingredients, aiming to serve and develop a growing market segment. QuiToque’s approach...