Read more on INSEAD case studies
GE Digital: Racing to Lead Industry 4.0
By Stewart Black Published 12 Mar 2021 Reference 6646 Topic Strategy Region Global Summary GE Digital started out in 2009 as a center of excellence to enable the digital transformation of services to industrial customers who had previously bought GE hardware. Now it...
EU Court of Justice to Decide on Back Taxes Owed by Apple to Ireland after Commissioner Vestager Launched Appeal
By Morten Bennedsen, Alexandra Roulet, Mark Stabile, Brian Henry Published 11 Mar 2021 Reference 6664 Topic Economics & Finance Region Europe Summary On 30 August 2016, Margrethe Vestager, the European Commissioner for Competition, ordered Ireland to recover...
Woleet and Ulysse Nardin: Taking Blockchain to the Luxury Watch Market
By Frederic Godart, Kim Claes, Brian Henry Published 03 Mar 2021 Reference 6647 Topic Leadership & Organisations Region Europe Summary The case describes how a luxury watchmaker asked a French blockchain start-up to provide digital authenticity certificates for...
The Buzz of Blockchain: Hype vs. Reality in France
By James Costantini, Dawn Jarisch Published 02 Mar 2021 Reference 6635 Topic Strategy Region Europe Summary The case guides students to resolve a number of questions when embracing a new technology, with a focus on Blockchain, a radical new technology that has...
Sucafina: From Traders to Changemakers
By L. Felipe Monteiro, Tina Ambos, Katherine Tatarinov Published 02 Mar 2021 Reference 6645 Topic Strategy Industry Wholesale Region Global Summary In 2019, David Behrends, head of Trading and Managing Partner at Sucafina, founded and launched Farmer Connect, a...
Ping An Good Doctor: Creating a Nondisruptive Solution for China’s Healthcare System
By W. Chan Kim, Renee Mauborgne, Mi Ji Published 25 Feb 2021 Reference 6654 Topic Strategy Industry Health, Wellness and Fitness Region Asia Summary This case describes how the Chinese internet healthcare company Ping An Good Doctor created a nondisruptive solution...
A Free-floating Fiasco? Shared Mobility in Paris
By James Costantini, Dawn Jarisch Published 18 Feb 2021 Reference 6475 Topic Strategy Industry Transportation/Trucking/Railroad Summary This case is about shared mobility in Paris. It can be used as a stand-alone case or as a follow-on from the case study “On a...
nam.R: Addressing Sustainability by Leveraging (Open) Data
By James Costantini, Dawn Jarisch Published 11 Feb 2021 Reference 6555 Topic Strategy Industry Information Technology and Services Region Europe Summary nam.R, a data-driven start-up based in Paris, embarked on an ambitious plan to contribute to address global...
Incentivizing Drivers at Grab – Short Version
By Victoria Sevcenko, Anne Yang Published 09 Feb 2021 Reference 6639 Topic Strategy Industry Transportation/Trucking/Railroad Region Asia Summary This case describes a field experiment to test the principles of incentive design conducted at Grab, one of Southeast...
Incentivizing Drivers at Grab: Social Embeddedness in the Gig Economy
By Victoria Sevcenko, Anne Yang Published 09 Feb 2021 Reference 6639 Topic Strategy Industry Transportation/Trucking/Railroad Region Asia Summary This case describes a field experiment to test the principles of incentive design conducted at Grab, one of Southeast...