Read more on INSEAD case studies
Transforming Play: How the LEGO Group Builds the Future with Purpose in the AI and Digital Age
By L. Felipe Monteiro, Tatiana Duvanskaya, Ivanka Visnjic Published 09 Dec 2024 Reference 6949 Topic Strategy Industry Consumer Goods, Entertainment Region Europe Length 30 page(s) Language English Summary In May 2023, the product leadership team of the LEGO Group...
Tesla (Act 2): Disruptor or Disrupted?
By Jeff Dyer, Nathan Furr, Brian Henry Published 04 Dec 2024 Reference 6174 Topic Strategy Industry Automotive, Transportation/Trucking/Railroad Region Global Length 10 page(s) Language English Summary The Tesla case provides multiple opportunities to discuss core...
GO Telecom: Rebooting a Brand through Sales Transformation
By David Dubois, Jean-Michel Moslonka Published 19 Nov 2024 Reference 6924 Topic Marketing Industry Telecommunications Region Middle-East Length 18 page(s) Language English Summary The case study outlines the steps taken by GO Telecom to navigate a competitive...
Henkel Adhesive Technologies: The Digital Transformation Journey
By Enver Yucesan, Nick Miesen Published 23 Oct 2024 Reference 6931 Topic Operations Industry Chemicals, Industrial Automation Region Asia Length 5 page(s) Language English Summary Digital transformation is changing the rules of business, be it for delivering...
Tesla’s Real-World AI: Full-Self-Driving, Robotaxis, and Humanoid Robots
By Jason P. Davis, Douglas Yang Published 09 Oct 2024 Reference 6903 Topic Strategy Industry Computer Software, Information Technology and Services Region North America Length 8 page(s) Language English Summary This case explores Tesla’s ambitious venture into the...
Palantir Technologies: Enabling AI and Data Science Transformation for Organizations
By Jason P. Davis Published 01 Oct 2024 Reference 6902 Topic Strategy Industry Computer Software, Information Technology and Services Region North America Length 9 page(s) Language English Summary This case examines Palantir Technologies, founded in 2003, which has...
OpenAI and its LLM Competitors: Generative AI Strategies in Big Tech
By Jason P. Davis Published 01 Oct 2024 Reference 6904 Topic Strategy Industry Computer Software, Information Technology and Services Region North America Length 7 page(s) Language English Summary This case investigates the strategic approaches of major tech...
GenAI & Biometrics: Minimising Risk, Maximising Trust – The Case of Syntonym
By Theodoros Evgeniou, Lila Despotidou Published 01 Oct 2024 Reference 6930 Topic Responsibility Industry Computer Software Region Europe Length 7 page(s) Language English Summary Biometrics are used to measure and analyse verifiable unique physical or behavioral...
Stefanini: Building an Ecosystem Strategy in the Age of AI
By L. Felipe Monteiro, Fabian Salum , Karina Coleta, Anne-Marie Carrick Published 17 Sep 2024 Reference 6933 Topic Strategy Industry Information Technology and Services Region Global Length 24 page(s) Language English Summary The case describes the growth...
The How of Digital Transformation (C): Using Digital to Do Good at the Netherlands Lottery
By Nathan Furr, Arjan Blok, Steven Koolen, Andrew Shipilov Published 31 Jul 2024 Reference 6808 Topic Strategy Industry Leisure, Travel and Tourism Region Europe Length 12 page(s) Language English € 6.00 Summary Leading digital transformation poses a huge...