INSEAD Knowledge

François Candelon, Managing Director, the Boston Consulting Group; Louis-Victor de Franssu, CEO, Tremau; and Theodoros Evgeniou, INSEAD Professor of Decision Sciences and Technology Management | October 25, 2021 Regulatory and business challenges must be met for an...

Klaus Wertenbroch, Novartis Chaired Professor of Management and the Environment & Professor of Marketing at INSEAD | October 1, 2021 Firms must take consumer psychology into account and resist the temptation to maximise short-term profits at the cost of consumers....

Felipe Monteiro, INSEAD Senior Affiliate Professor of Strategy | September 22, 2021 In this INSEAD Knowledge podcast, the author describes lessons from his work with innovation and multinationals. Bringing innovation inside an established firm, even one that has...

Bruno Lanvin, Distinguished Fellow at INSEAD | September 20, 2021 Tracking innovation around the globe in the face of the Covid-19 crisis. Innovation has, in many ways, flourished over the past 19 months. In the face of Covid-19, efforts to transform national...

David Dubois, INSEAD Associate Professor of Marketing | August 25, 2021 There is a hydraulic relationship between domestic happiness and exposure to social media content opposite to our views. In developed economies such as the United States, the current era is marked...

Alixandra Barasch, Visiting Associate Professor of Marketing at INSEAD | August 17, 2021 Three rules to optimise the influence of your smartphone on your well-being. In 1999, the first camera-enabled mobile phone was launched in Japan. It could store up to 20 images....