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The Post-Covid Future of “Everything as a Service”
Wolfgang Ulaga, INSEAD Senior Affiliate Professor of Marketing | January 4, 2021 The tough lessons of 2020 will provoke two major developments in B2B, having to do with technology and people. If you work in the B2B space, you have almost certainly encountered the term...
Don’t Confuse Platforms with Ecosystems
Andrew Shipilov, INSEAD Professor of Strategy, and Francesco Burelli, Strategy Consultant, Arkwright | December 22, 2020 A beginners’ guide to high-value business models. What’s even worse than ubiquitous business buzzwords? When those buzzwords are also used...
Product Development: When to Crowdsource and When to Commit
Andreas Gernert, INSEAD Post-Doctoral Research Fellow in Technology and Operations Management | December 21, 2020 The decision should be based on a holistic view of the project and its supply chain environment. In 2006, Netflix CEO Reed Hastings was keen on improving...
How Technology Threatens Mental Health – Especially if You’re Inauthentic
Pawel Korzynski, INSEAD Visiting Scholar, Caroline Rook, Lecturer in Leadership at Henley Business School, Elizabeth Florent Treacy, INSEAD Senior Lecturer, and Manfred F. R. Kets de Vries, INSEAD Distinguished Clinical Professor of Leadership Development and...
What Fuels Rumours and How to Put Them Out
Enver Yücesan, INSEAD Professor of Operations Management | December 7, 2020 Unfounded rumours can be spread far and wide by anyone who knows their way around social media. We can’t stamp it out but we can – and should – fight fire with fire. As a spikey virus raced...
The New Business Models (and Jobs) in Blockchain
Andrew Shipilov, INSEAD Professor of Strategy | December 2, 2020 From finance to smart cities, distributed ledger technology is beginning to deliver on its vaunted potential in several key sectors. Given the Bitcoin price craze in the face of the morose economy during...
Making the Shift to Digital Sales in B2B
Joerg Niessing, INSEAD Senior Affiliate Professor of Marketing, and Fred Geyer, Senior Partner at Prophet | November 23, 2020 The old methods of demand generation won’t work in the always-online era. A new, digital era of B2B sales and marketing is upon us. It’s...
Hold the Emoji and Other Tips for Successful Email Negotiations
Alena Komaromi (INSEAD MBA ’12D), Financial Services Professional | November 18, 2020 Tactics for increasing B2B sales. When your own inbox is overflowing with unread messages, it may not seem like the best tactic but with the right approach, email can be a powerful...
Four Steps to Business Model Innovation
Sameer Hasija, INSEAD Professor of Technology and Operations Management | November 17, 2020 Success in this new era of accelerated disruption requires a holistic approach to technology. In the current era of disruption, recently accelerated by the pandemic, firms must...
Organisational Data: The Silver Lining in the Covid-19 Cloud
Phanish Puranam, the Roland Berger Chaired Professor of Strategy and Organisation Design at INSEAD, and Julien Clément, Assistant Professor of Organisational Behaviour, Stanford Graduate School of Business | November 9, 2020 The shift to virtual working has produced a...