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How to Appease Your Customers After Your Algorithm Rejects Them
Klaus Wertenbroch, INSEAD Professor of Marketing, Pavel Kireyev, INSEAD Assistant Professor of Marketing, and Geoff Tomaino, INSEAD PhD Student | November 3, 2020 No one likes to hear “computer says no”. But there may be more ways to be transparent about...
Scorched-Earth Strategic Thinking for Covid Times
Benjamin Kessler, INSEAD Knowledge Managing Editor | October 29, 2020 “Disrupt yourself first” is so five years ago. The new motto is “Burn your company to the ground then rebuild it.” Covid-19 has rapidly bent, if not broken, virtually all certainties about business...
Illogical Truths: The Paradoxes of Silicon Valley
Gopi Rangan (INSEAD MBA ‘07D), INSEAD Adjunct Professor of Entrepreneurship, and James So (INSEAD MBA ‘91D), Investor and Advisor | October 27, 2020 The Valley’s most valuable product is the contrarian thinking that fuels its innovation culture. World-famous companies...
How Ready Are You for the Work-from-Anywhere Era?
Benjamin Kessler, INSEAD Knowledge Managing Editor | October 21, 2020 Advice from academics and practitioners who are well-versed in the remote working paradigm. This article is part of a series entitled “The Future of Management”, about how changes in culture and...
How Netflix Finds Innovation on the Edge of Chaos
Benjamin Kessler, INSEAD Knowledge Managing Editor | September 30, 2020 How did a DVD-by-mail company transform itself into a leading global entertainment brand? By rejecting mediocrity, embracing negative feedback and turning hierarchy on its head. From its initial...
Big Tech’s Global Strategy in the Cloud
Jason Davis, INSEAD Associate Professor of Entrepreneurship and Family Enterprise | September 28, 2020 Amazon, Microsoft, Google and Alibaba are fighting tooth and nail in the cloud market, using strategies heavily influenced by their respective histories. A lot has...
Making the Commute of the Future Happen
Geoff Tomaino, INSEAD PhD Student, and Ziv Carmon, the Alfred H. Heineken Chaired Professor of Marketing at INSEAD | September 14, 2020 Mobility as a service (MaaS) is an attractive form of public transportation that offers a variety of benefits. Enticing consumers to...
What the War Between Alibaba and Tencent Says About Strategy
Guoli Chen, INSEAD Professor of Strategy | September 9, 2020 In emerging markets or nascent industries, plan-as-you-go has proved to be a winner many times over. Cross the river by feeling the rocks. – Chinese proverb When Alibaba Group went public on the New York...
Product Management Is Dead
Ayman Jawhar (INSEAD MBA ‘12J), INSEAD Lecturer in Product Management | September 8, 2020 Long live product management – but not as it has been conceived up till now. As a business leader, you probably think similarly to McKinsey about what makes a great product...
Deconstructing Learning, Reconstructing Education
Ilian Mihov, INSEAD Dean | September 3, 2020 Covid-19 will change higher education for good – and, ultimately, for the better. Throughout the world, the decision to reopen university campuses has been a source of fierce controversy. The University of Notre Dame,...