INSEAD Knowledge

Bruno Lanvin, Executive Director of Global Indices at INSEAD | September 2, 2020 Who will finance innovation beyond Covid-19? Necessity is the mother of invention. Indeed, during the global coronavirus crisis, the world needed to move work, education and play to the...

Vikas Aggarwal, INSEAD Associate Professor of Entrepreneurship and Family Enterprise | August 28, 2020 A recently released report reveals how one entrepreneurial ecosystem is responding to the pandemic. To get to the top and remain there, businesses must constantly...

Ville Satopää, INSEAD Assistant Professor of Technology and Operations Management | August 21, 2020 Tools that use averaging to make future predictions might be leaving a lot of relevant information on the table. How do we measure the chances that a new product like...

Jason Davis and Vikas Aggarwal, INSEAD Associate Professors of Entrepreneurship and Family Enterprise | August 17, 2020 Even with a backer like Microsoft, innovators must outrace copycats like Facebook and others who share the spoils of imitation among themselves. At...

Joerg Niessing, INSEAD Senior Affiliate Professor of Marketing, and Marcus Ho, Founder, Brew Interactive | August 10, 2020 With a holistic transformation strategy, AI can create wonders. Over the past decade, digital transformation has been changing and re-inventing...

Benjamin Kessler, INSEAD Knowledge Managing Editor, and Morten Olsen, Assistant Professor of Economics, University of Copenhagen | August 5, 2020 However you parse the data, capitalism increasingly appears to disproportionately benefit the very top performers. Jeff...

Joerg Niessing, INSEAD Senior Affiliate Professor of Marketing, David Dubois, INSEAD Associate Professor of Marketing, and Alain Bejjani, CEO of Majid Al Futtaim | July 3, 2020 Resilient businesses use digital technologies, data and analytics to create long-term...

Abhishek Borah, INSEAD Assistant Professor of Marketing | June 26, 2020 How to craft social media posts that drive both clicks and profits. How to engage customers effectively in the digital world remains a mystery for many businesses today. And it won’t get easier...

Benjamin Kessler, INSEAD Knowledge Managing Editor | June 23, 2020 Conventional companies new to remote working can learn from the successful start-up GitLab, which has never had an office since its inception in 2014. This article is part of a series titled “The...

Joerg Niessing, INSEAD Senior Affiliate Professor of Marketing, and Fred Geyer, Senior Partner, Prophet | June 16, 2020 The most common question we hear is, “Where do I start?” The answer is, “Where it makes the most sense from a customer’s point of view.” Today we...