INTHECASE
How Does Digital Transformation Happen? The Mastercard Case
Wednesday, 10 February 2021
1PM CET
Duration: 60 min
Although news headlines warn established companies that they must “disrupt or be disrupted”, the meaning of digital transformation continues to elude most business leaders. Does it mean becoming a social network like Facebook, an information platform like Google, a booking exchange like Uber, or a messaging service like WeChat? What examples of successful digital transformations exist, and what do firms do to make it happen?
This INTHECASE webinar follows the journey of Mastercard’s digital transformation and explores how the company executed its strategy change and uncovered an opportunity for digital transformation, what steps it took and how it reached its aim despite ever-scarcer resources allocated to a growing portfolio of digital projects.
The session will be led by INSEAD Professor of Strategy and the John H Loudon Chair of International Management, Andrew Shipilov and Ken Moore, Chief Innovation Officer at Mastercard.
Why attend?
• Understand the steps required in digital transformation
• Explore how companies can build innovation pathways for digital transformation and beyond
• Learn about successful ecosystem building strategies in for-profit and non-for-profit sectors
What to prepare?
• The case study: How Does Digital Transformation Happen?
• Nathan Furr and Andrew Shipilov, May 15, 2018: Building the Right Ecosystem, MIT Sloan Management Review
• Nathan Furr and Andrew Shipilov, July-August 2019: Digital Doesn’t Have to Be Disruptive, Harvard Business Review
• Managing Your Digital Transformation Journey, YouTube video with Andrew Shipilov, INSEAD
| CET time | AGENDA |
| 1.00 – 1.15 PM | Introduction by Andrew Shipilov, Professor of Strategy, INSEAD |
| 1.15 – 1.40 PM | Panel discussion
|
| 1.40 – 2.00 PM | Q&A by the audience |