Blockchain for Food: The Case of BeefChain

Wed, 4 May 2021
4PM CET, 60min

This INTHECASE webinar deep dives into the opportunities and challenges of leveraging blockchain in agribusiness. Hosted by Enver Yucesan (INSEAD Professor of Operations Management), Rob Jennings (BeefChain co-founder) will discuss the transformative role of blockchain in the food industry as well as the operational, organizational, and financial challenges of scaling up a pilot project in the cattle industry into a viable agrotechnology business.

Rob Jennings

co-founder, BeefChain

Enver Yucesan

Professor of Operations Management, INSEAD

Laura Heely (MBA'17J)

FinTech Founder & Investor