Blockchain for Food: The Case of BeefChain

Tuesday, 4 May 2021
Duration: 60 min

This INTHECASE webinar deep dives into the opportunities and challenges of leveraging blockchain in agribusiness. Hosted by Enver Yucesan (INSEAD Professor of Operations Management), Rob Jennings (BeefChain co-founder) will discuss the transformative role of blockchain in the food industry as well as the operational, organizational, and financial challenges of scaling up a pilot project in the cattle industry into a viable agrotechnology business.

Why attend? What can you learn from BeefChain?

• How to enable the role of blockchain for traceability in agribusiness? 

• What are the key challenges such as ensuring an appropriate business model, adequate technology, and the mobilization of various stakeholders for swift implementation? 

Further reading

Beef Industry’s First Cattle Tracking NFT

Rob Jennings

co-founder, BeefChain

Enver Yucesan

Professor of Operations Management, INSEAD

Laura Heely (MBA'17J)

FinTech Founder & Investor