This INTHECASE webinar deep dives into the opportunities and challenges of leveraging blockchain in agribusiness. Hosted by Enver Yucesan (INSEAD Professor of Operations Management), Rob Jennings (BeefChain co-founder) will discuss the transformative role of blockchain in the food industry as well as the operational, organizational, and financial challenges of scaling up a pilot project in the cattle industry into a viable agrotechnology business.
Why attend? What can you learn from BeefChain?
• How to enable the role of blockchain for traceability in agribusiness?
• What are the key challenges such as ensuring an appropriate business model, adequate technology, and the mobilization of various stakeholders for swift implementation?