Brake or Turn? The Case of an Online Car Marketplace at the Cusp of the Pandemic

Tuesday, 2 November 2021
Duration: 60 min

In March 2020, WHO declared COVID 19 a pandemic. Governments around the world told people to stay home. Tarek Kabrit, founder and CEO of Dubai-based Seez, a MENA online car marketplace, had just raised US$6m – closing a series A – and was pondering where to go next: follow the board’s advice, slow down, cut salaries and headcount; or see the pandemic as an opportunity to develop an unrivaled technological capacity and a new business model. Hear Tarek’s journey through the pandemic and find out more on how the MENA startup ecosystem has been handling the pandemic with Philip Bahoshy (founder of the startup data platform MAGNITT). This INTHECASE webinar is hosted by Vikas Aggarwal, Associate Professor of Entrepreneurship and Family Enterprise at INSEAD.

Why attend? What can you learn from Seez?
• Understand the economics of online marketplace.
• Evaluate the nature and direction of strategic change needed during an industry-wide crisis.

Further Reading
• Case study on INSEAD Publishing: Brake or Turn? Seez Ponders its Direction at the Cusp of the Pandemic


Tarek Kabrit

CEO & Founder, Seez App

Philip Bahoshy

Founder, MAGNiTT

Vikas Aggarwal

Associate Professor of Entrepreneurship and Family Enterprise, INSEAD