Sweetgreen: How to Transform Fast Food with Passion, People, and Platform

Thursday, 17 March 2022
5.00 PM CET
Duration: 60 min

Founded in 2007, sweetgreen is the mission-driven restaurant brand serving healthy food at scale. Following a recent IPO, the company is expanding rapidly throughout the United States. In the highly contested and concentrated fast-food industry, sweetgreen continues to bring innovation to their products, passion to their employees and customers, and digital technologies to the community. More importantly, it built a new ecosystem around sustainability to revolutionize the industry.
In this webinar, we will have a dialogue with Co-founder and Chief Concept Officer Nicolas Jammet on how to build a purpose-driven brand. This webinar is hosted by INSEAD Affiliate Professor of Strategy, Chengyi Lin and the Q&A will be moderated by president of entrepreneurship club (MBA’22J/D).

Why attend?
• Deep dive into the entrepreneurial journey of the sweetgreen founders in building a mission-driven company.
• Discover the processes of building sustainable food ecosystems and how to integrate purpose into strategy.
• Discuss the role of digital technologies and the challenge of implementing digital strategy, especially platform strategy.

Further reading
Sweetgreen (A): Leading the Food Evolution, Sweetgreen (B): Leading the Digital Revolution, Sweetgreen (C): Building Digital Resilience

Nicolas Jammet

Co-Founder & Chief Concept Officer, sweetgreen

Chengyi Lin

Affiliate Professor of Strategy, INSEAD

Kathia Saavedra (MBA’22J)

Vice President, Entrepreneurship Club, INSEAD