Woleet and Ulysse Nardin: Taking Blockchain to the Luxury Watch Market.

Tuesday, 14 December 2021
Duration: 60 min

This INTHECASE deep dives into how a luxury watchmaker cooperates with a French blockchain start-up to provide digital authenticity certificates for its 225 models. Understand from its founder Gilles Cardignan and Isabelle Bonnet, Partner, Blockchain Solutions, how Woleet, founded in 2015, provides Ulysse Nardin, a 175-year-old Swiss watch company owned by Kering, with Bitcoin-seals technology to certify ownership of its watches. Thanks to Woleet, all its clients can offer immutable, transparent, time-stamped transactions with the speed and reinforced security of blockchain technology.

Why attend? What does the case demonstrate?
• How blockchain technology can be implemented at the commercial level of sales and warrantees.
• The diversity of entrepreneurship in a rising tech domain.
• The changes taking place in the luxury watchmaking industry where blockchain technology is a long-awaited tool – to stop counterfeit copies and ensure verifiable transactions through a simple drag-and-drop operation.

Further Reading
• Case study on INSEAD Publishing: Woleet and Ulysse Nardin: Taking Blockchain to the Luxury Watch Market.


Isabelle Bonnet

Partner, Blockchain Solutions

Gilles Cadignan

CEO, Woleet

Kim Claes

Assistant Professor of Management, SKK Graduate School of Business

Frederic Godart

Associate Professor of Organisational Behaviour, INSEAD