Woleet and Ulysse Nardin: Taking Blockchain to the Luxury Watch Market.
Tuesday, 14 December 2021
Duration: 60 min
This INTHECASE deep dives into how a luxury watchmaker cooperates with a French blockchain start-up to provide digital authenticity certificates for its 225 models. Understand from its founder Gilles Cardignan and Isabelle Bonnet, Partner, Blockchain Solutions, how Woleet, founded in 2015, provides Ulysse Nardin, a 175-year-old Swiss watch company owned by Kering, with Bitcoin-seals technology to certify ownership of its watches. Thanks to Woleet, all its clients can offer immutable, transparent, time-stamped transactions with the speed and reinforced security of blockchain technology.
Why attend? What does the case demonstrate?
• How blockchain technology can be implemented at the commercial level of sales and warrantees.
• The diversity of entrepreneurship in a rising tech domain.
• The changes taking place in the luxury watchmaking industry where blockchain technology is a long-awaited tool – to stop counterfeit copies and ensure verifiable transactions through a simple drag-and-drop operation.
• Case study on INSEAD Publishing: Woleet and Ulysse Nardin: Taking Blockchain to the Luxury Watch Market.