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It’s better to stick with one approach to monetise digital content, rather than spread yourself too thin and confuse the customer.
Sometimes it seems as though a day doesn’t go by without an announcement heralding an amazing new app or technological breakthrough. While new digital services are being launched at a lightning rate, it’s interesting to note that the revenue models for these services remain depressingly constant. This is especially true for digital content services.
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Read more at http://knowledge.insead.edu/blog/insead-blog/monetising-digital-content-requires-focus-4597#8veHHfbDBM2rA4lF.99
