Annet Aris, INSEAD Adjunct Professor of Strategy |

It’s better to stick with one approach to monetise digital content, rather than spread yourself too thin and confuse the customer.

Sometimes it seems as though a day doesn’t go by without an announcement heralding an amazing new app or technological breakthrough. While new digital services are being launched at a lightning rate, it’s interesting to note that the revenue models for these services remain depressingly constant. This is especially true for digital content services.