Rethinking Borders: AI Is Redefining How Companies Go Global

In this TECH TALK, José Santos, Affiliated Professor of Practice in Global Management, INSEAD and Peter Williamson, Honorary Professor of International Management explore how artificial intelligence is transforming how companies expand internationally and compete globally. Drawing on their recent research, they reveal how AI enables firms to move beyond traditional market-by-market expansion strategies. Using TikTok and other compelling case studies, they show how AI-powered companies can deliver personalized experiences at scale, create unprecedented competitive advantages, and reimagine international business models. This TECH TALK offers fresh insights for entrepreneurs and executives seeking to understand how AI is reshaping the rules of global competition and market entry.

Further Reading: How AI Can Change the Way Companies Go Global, INSEAD Knowledge