Revolutionizing Customer Experience & Manufacturing with AI: Insights from the Automotive Industry

Join us for a TECH TALK X as INSEAD’s Joerg Niessing, alongside Kevin Eversmann, Global Data & GenAI Lead for Automotive & Mobility and Markus Kronen, Head of GenAI – Purchasing & Supplier Network, BMW Group, dive into the transformative role of AI and data in reshaping customer experience, digital manufacturing and enterprise solutions in the automotive sector.

Through concrete use cases from top brands, this session will highlight how AI-driven tools enhance direct sales, deepen customer understanding and optimize operations. Discover how technology, culture and processes drive successful AI adoption, paving the way for the future of digital engagement and innovation in automotive.