Rewriting Innovation: The Paradox of Digitization and Content Novelty

Join us for a TECH TALK exploring the unintended consequences of digitization on creative industries. Building on research examining Kindle-enabled book publishing, Khwan Kim (INSEAD PhD Student) and Manav Raj (Wharton Assistant Professor of Management) will explore how market-level digitization can drive a surge in content volume – while at the same time reducing the novelty of what gets produced. How does this shift impact creators, publishers and audiences?

Why join?

• Understand how digital platforms shape content creation
• Explore the trade-off between accessibility and originality
• Learn what this means for the future of storytelling

Don’t miss this discussion on how technology is reshaping content creation in the digital age.