Digital Twins: A Powerful Tool to Unlock Business Performance

Wednesday, 15 March 2023
12.00 pm CET
Duration: 60 min


Digital twins are transforming the way organizations interact with their physical assets and their stakeholders. Combining data, analytics, AI, ML and AR, digital twins are virtual representations of the physical world, which provide businesses with a powerful tool to monitor and predict the performance of the physical assets, optimize processes, test new operating policies under different environments as well as create personalized customer experiences. From manufacturing to aviation, infrastructure and healthcare, digital twins offer organizations a wide range of applications that can provide deeper insights into their operations and enhance decision-making.

In this TECH TALK, Mark Enzer; Strategic Advisor Mott MacDonald Digital Ventures, Stefano Sperimborgo; Managing Director Accenture and Pierre Sames; Senior Vice President & Strategic Development Director DNV Maritime will discuss how digital twins can unlock business performance, deep dive into specific use cases as well as present some of the challenges associated with leveraging such technology. The talk is hosted by Enver Yucesan, INSEAD Professor of Operations Management.

Further reading

Mark Enzer

Strategic Advisor, Mott MacDonald Digital Ventures

Pierre Sames

Senior Vice President, Strategic Development Director, DNV Maritime

Stefano Sperimborgo

Managing Director, Accenture

Enver Yucesan

Professor of Operations Management, INSEAD