Launched in 2006, early French unicorn BlaBlaCar is Europe’s leading ride sharing platform with 90 million users across 22 countries and 4 continents. Come hear how the founders have dramatically reshaped the strategy over the last few years including launching bus services (BlaBlaBus) and a carpooling service for regular commutes (BlaBlaLines). Current CEO Nicolas Brusson (MBA 07D) will share his experience navigating the challenges of the pandemic, while President Frédéric Mazzella (MBA 07D) will talk about leading the start-up and digital ecosystem in France as Co-President of France Digitale. The session is hosted by INSEAD Strategy Professor and Deputy Dean Peter Zemsky.
For further reading, please view the INSEAD case study “Where to Next with BlaBlaCar” by Deputy Dean Peter Zemsky and Anne-Marie Carrick on the INSEAD publishing platform.