Annet Aris, INSEAD Adjunct Professor of Strategy  |

The world’s going digital, but is your company ready to make the change? Sometimes having the technology is not enough.

In May 2003, Aron Ralston was faced with an excruciatingly difficult decision. After five days of being stuck in a ravine in Utah with his arm and hand trapped under a rock, he resolved to amputate his arm with a pocket knife to save his life. This story still makes me, and I think many others, wince. From a rational point of view, making the cut was the only option, but the decision to maim yourself still seems rather unnatural.