Liri Andersson, INSEAD Guest Lecturer, founder of this fluid world |

Leaders seeking to capture value in the digital age need to expect the unexpected.

To thrive in the digital age, business leaders need to accept that competition, like technology, has transformed. It is no longer primarily direct, of the same size, or from predictable geographical locations; nor does it come from firms with similar value propositions and cost structures.

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Read more at http://knowledge.insead.edu/blog/insead-blog/three-ways-to-get-ahead-of-the-digital-competition-5140#3Ye4SfesdkviGB6E.99