Who Gets Heard in Innovation? The Hidden Bias in How We Notice Ideas

Innovation thrives when the best ideas rise to the top. Yet evidence shows that ideas from women scientists receive less attention from inventors than identical ideas from men. This bias in whose work gets noticed raises important questions about how technological progress unfolds and whose contributions shape it.
Join INSEAD Professor Michaël Bikard and INSEAD Associate Dean of Diversity & Inclusion Kaisa Snellman for a discussion on how gender bias affects the visibility of ideas, the evolution of technology and the way organisations measure impact. The conversation will explore what leaders can do to create environments where ideas are judged by their merit and not by who voices them.
Whether you lead innovation, manage research or champion inclusion, this session offers a sharp look at how attention shapes discovery and progress and why some ideas spread while others fade away.

Further Reading:

• Bikard, M; Fernandez-Mateo, I; Mogra, R (2025). Standing on the Shoulders of (Male) Giants: Gender Inequality and the Technological Impact of Scientific Ideas. INSEAD Knowledge