Winning with AI: It’s Not About the Tech

Companies are rushing to adopt AI, yet many struggle to turn pilots into real performance gains. What is missing is not another model or tool, it is the organisational willingness to rethink how work is done, how decisions are made and how people and machines collaborate.

In this webinar, Ville Satopää, Associate Professor of Technology & Operations Management at INSEAD, Benedetto Conversano, Business Technology Strategic Adviser and Benjamin N. Haddad, Managing Director Tech Strategy, Accenture unpack why AI only works when organisations shift mindsets, redesign workflows and address the identity questions that change brings.

Moderated by Seok Hwai Lee, INSEAD knowledge, the session will explore:

• how to move from experimentation to adoption at scale
• why human skills become more important with AI and
• what leaders can do to prepare their teams for the next wave of AI-driven work.

The discussion will explore how leaders can build shared understanding, reduce resistance and shape the human–machine collaboration that makes AI succeed.

Further Reading:

• AI Transformation Is Not About Tech, INSEAD Knowledge, October 2025