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Six Opportunities for CIOs in the AI Adoption Race
Operations Six Opportunities for CIOs in the AI Adoption Race Gael Gioux , NoeSysAI; Benedetto Conversano , Diageo; and Theodoros Evgeniou , INSEAD 22 May 2025 CIOs don’t need to own AI, but they do need to shape how it works across the business. Despite two decades...
INSEAD Explains Entrepreneurship: Digital Transformation
Entrepreneurship INSEAD Explains Entrepreneurship: Digital Transformation INSEAD Knowledge with Chengyi Lin , INSEAD 08 May 2025 How entrepreneurs can use digital technologies – from AI to blockchain – to power their business. From the internet to generative AI...
How AI Can Change the Way Companies Go Global
Strategy How AI Can Change the Way Companies Go Global José Santos , INSEAD 22 Apr 2025 TikTok didn’t expand one country at a time. It grew one user at a time. For decades, expanding into foreign markets meant making a major investment in physical presence – setting...
In Support of Serendipity
Marketing In Support of Serendipity Klaus Wertenbroch , INSEAD 21 Apr 2025 AI algorithms are powerful tools, but we shouldn’t ignore the value of chance encounters. Amazon, Netflix, Spotify and TikTok – three global platforms that harness recommendation algorithms to...
GenAI: Prompting A Better Marketing Strategy
Marketing GenAI: Prompting A Better Marketing Strategy David Dubois and Joerg Niessing , INSEAD 15 Apr 2025 Amid the rise of generative and agentic AI, executives must master prompt-crafting to optimise their marketing and sales strategies. In the ever-evolving world...
Mapping AI Adoption by Industry: What’s Your Company’s Next Move?
Strategy Mapping AI Adoption by Industry: What's Your Company's Next Move? Andrew Shipilov , INSEAD, and Francesco Burelli , Arkwright Consulting 09 Apr 2025 To succeed with AI, companies must assess their industry’s AI maturity and adapt their strategy accordingly....
How Expensive Is It to Have Your Own AI Agent, Really?
Leadership & Organisations How Expensive Is It to Have Your Own AI Agent, Really? Albert A. Angehrn , INSEAD 07 Apr 2025 Why artificial intelligence isn’t just for Big Tech and billion-dollar budgets. AI is an exclusive, costly technology, accessible only to major...
The Age of Intelligence: Questions That Shape A New World
Leadership & Organisations The Age of Intelligence: Questions That Shape A New World So Yeon Chun , INSEAD 02 Apr 2025 The questions about AI that truly matter for business success — and those that drain executives’ time and focus. Are we sprinting without knowing...
How AI Can Improve Hiring
Nadav Klein and Eliot Gattegno
Deeper Than DeepSeek: China’s AI Ascendancy
Chengyi Lin