Cases

Read more on INSEAD case studies 

Taming GenAI to Automate Business Processes: The Aloma Example

By Theodoros Evgeniou,  Lila Despotidou Published 11 Jul 2024 Reference 6895 Topic Strategy Industry Computer Software Region Europe Length 14 page(s) Language English Summary With the arrival of machine learning and big data, discussion in the C-suite and boardroom...

Wellx Case Study: Hustle and Smile

By Claudia Zeisberger,  David Munro Published 27 Jun 2024 Reference 6878 Topic Entrepreneurship Industry Health, Wellness and Fitness,  Insurance Region Middle-East Length 10 page(s) Language English Summary The case follows a team of young entrepreneurs – one of them...

Access Afya Scaling Services and Segments for Healthcare in Kenya

By Stephen E. Chick,  Chengyi Lin,  Hyunjin Kim,  Anne-Marie Carrick,  Ridhima Aggarwal Published 23 May 2024 Reference 6873 Topic Strategy Industry Health, Wellness and Fitness,  Hospital & Health Care Region Africa Length 55 page(s) Language English Summary The...

Identifying and Evaluating Opportunities for Analytics and AI

By Anton S. Ovchinnikov,  Ilia Tsetlin Published 19 Dec 2023 Reference 6860 Topic Operations Length 10 page(s) Language English Summary Despite advances in artificial intelligence (AI) and machine learning (ML), a shockingly high percentage of such projects fail. This...