Read more on INSEAD case studies
Creating Value with Blockchain & NFTs: Arianee Leading the Transition to Web3.0 with Digital Product Passports
By Frederic Godart, Katia Kachan Published 14 Mar 2024 Reference 6866 Topic Strategy Industry Internet, Luxury Goods and Jewelry Region Europe Length 19 page(s) Language English Summary The case focuses on Arianee – a France-based scale-up at the forefront of the...
Infosys: Digital Innovation and Tennis – Transforming Traditional Sports Partnerships
By L. Felipe Monteiro, Alexandra Wippler Published 05 Feb 2024 Reference 6870 Topic Strategy Industry Information Technology and Services, Sports Region Global Length 28 page(s) Language English Summary Infosys, the global consulting and IT services company based in...
Damien Hirst: From Sharks to NFTs, and the Luxurification of the Art World
By Frederic Godart, Nancy J. Brandwein Published 15 Jan 2024 Reference 6848 Topic Leadership & Organisations Industry Arts and Crafts Region Europe Length 12 page(s) Language English Summary In October 2022, the British artist Damien Hirst, renowned for defying...
Olivier Rousteing at Balmain: From Instagram to NFTs, Digital Leadership in Style
By Frederic Godart, Brian Henry Published 10 Jan 2024 Reference 6853 Topic Leadership & Organisations Industry Luxury Goods and Jewelry, Apparel and Fashion Region Global Length 11 page(s) Summary This case is about the transformation of a luxury French fashion...
Identifying and Evaluating Opportunities for Analytics and AI
By Anton S. Ovchinnikov, Ilia Tsetlin Published 19 Dec 2023 Reference 6860 Topic Operations Length 10 page(s) Language English Summary Despite advances in artificial intelligence (AI) and machine learning (ML), a shockingly high percentage of such projects fail. This...
The Crurated Revolution: Connecting People with Fine Wines Through Blockchain Technology
By David Dubois, Lidia Martin Garcia Published 22 Jun 2023 Reference 6822 Topic Marketing Industry Luxury Goods and Jewelry Region Global Length 12 page(s) Summary Crurated, a start-up founded in 2019, combines various technologies to address previously unmet needs...
The Rebirth of a Giant: Microsoft’s Pivot to “Mobile First, Cloud First”
By Chengyi Lin, Benjamin Kessler Published 11 Apr 2023 Reference 6816 Topic Leadership & Organisations Industry Human Resources Region Global Length 5 page(s) Summary Microsoft offers a rare example of an incumbent that has survived the era of digital...
Rising to the Challenge of “Twin Transformation” Schneider Electric’s Evolution from Conventional Products to Sustainable Solutions
By Chengyi Lin, Benjamin Kessler Published 11 Apr 2023 Reference 6818 Topic Leadership & Organisations Industry Electrical/Electronic Manufacturing Region Global Length 4 page(s) Summary Schneider Electric was an industry pioneer in its twin transition to a...
One Ring to Rule Them All? (A): Forging Immortality Technology
By Spencer Harrison, Philip Gylfe Published 20 Mar 2023 Reference 6504 Topic Leadership & Organisations Industry Entertainment, Information Technology and Services Region Global Length 8 page(s) Summary New Zealand-based One Ring is an early entrant in the...
One Ring to Rule Them All? (B): Forging Immortality Technology
By Spencer Harrison, Philip Gylfe Published 20 Mar 2023 Reference 6504 Topic Leadership & Organisations Industry Entertainment, Information Technology and Services Region Global Length 8 page(s) Summary New Zealand-based One Ring is an early entrant in the...