INSEAD eLab, the research and analytics center of INSEAD focusing on [Big] Data Analytics for Businesses.
Data Analytics, Big Data, Machine learning and Artificial intelligence are arguably among the key drivers for innovation and change today. The last decade has seen an explosion in the quantity and quality of data – including financial, social media, mobile, primary research, transactional and behavioural data. The combination of new analytical techniques, computational power and instantaneous online resources has resulted in incredibly powerful tools that have changed the game.
Business decisions based on good research and analytics can minimise risk and allow companies to pursue lucrative growth opportunities in the future. Unfortunately many companies lack the tools, approaches, and talent to turn data into a competitive advantage and executives either underestimate the potential for analytics, machine learning, and AI or set unrealistic expectations. Leaders have to build their own knowledge for example of data analytics and market intelligence to make informed decisions and take an active role in the process instead of just relying on data scientists. Today, analytics and intelligence are no longer there just to lend support. Instead – if used right – they can unlock new growth opportunities and strategies and open up game-changing possibilities never before imagined. Today, analytics and intelligence are no longer there just to lend support. Instead – if used right – they can unlock new growth opportunities and strategies and open up game-changing possibilities never before imagined.
The goals of eLab are:
- To educate individuals and businesses on (Big) Data Analytics. The Centre offers two electives for MBA and eMBA students. For more information, please visit the class website.
- To develop new data analytics methodologies, tools, frameworks, and research insights that can help academics and practitioners better capitalise on the vast opportunities the “world of data” creates. To this end, the center connects INSEAD faculty with specific domain expertise (e.g. in Finance, Marketing, Economics, or Operations), senior researchers from different fields, engineers and data scientists, and collaborators from other academic institutions as well as the private sector. The center uses state-of-the-art data analytics and collaborative software development platforms, which enable both advanced data analytics approaches and seamless collaboration within INSEAD as well as with other institutions and sponsors. For more information, please visit our research page.
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