• With digital marketing company, eLab developed new methodologies to measure the value of different types of customers to organizations. These were based not only on traditional cash flow metrics but also on the value customers  for other customers due to network effects, such as word-of-mouth. The outcome of this project provided insights on how companies could better allocate their resources across new initiatives to manage a diverse customer base.
  • With Research International (currently Kantar TNS), eLab identified the main challenges faced by firms when using data to become “information intelligence organizations”. Building on diverse research ranging from behavioral economics to organizational studies, and based on interviews with executives in large multinationals, eLab developed a framework to help organizations incorporate data-driven decision making.

Academic publications