Citron: Scaling a Consumer Goods Startup in the Digital Era


Wednesday, 20 September 2023
11.00 am CET
Duration: 60 min

Join us for an INTHECASE webinar with Sara Chemmaa, founder and CEO of Citron, a consumer goods startup that successfully identified and filled a market gap with distinctive, leakproof lunchboxes.

Sara’s journey, starting in 2018 and leading to a six-fold increase in revenue within five years, wasn’t without challenges. In the webinar, Sara will share her insights on funding and scaling a non-tech business in the digital era as well as breaking barriers as a woman founder in the Middle East. Don’t miss this opportunity to learn how to transform simple market gaps into global business opportunities.

Why participate? You will gain more understanding on scaling and funding a consumer goods startup in the Middle East.


Sara Chemmaa

CEO and Founder, Citron

Vikas Aggarwal

Associate Professor of Entrepreneurship and Family Enterprise