Doing Well by Doing Good: The Knix Success Story with Founder Joanna Griffiths

Wednesday, 13 September 2023
5.00 pm CET
Duration: 60 min

Join us for a TECH TALK with Joanna Griffiths (MBA ‘12J), a pioneering entrepreneur best known for leading one of the largest exists by a female founder in Canadian history. Joanna revolutionized the underwear industry with her innovative brand, Knix, which was one of the first size-inclusive, leak-proof products that countered the conventional lingerie narratives at the time. Launched in 2015, Knix has transformed into one of the fastest-growing intimate apparel brands worldwide. Ranked as the sixth fastest-growing company in Canada, this phenomenal growth led to the historic sale of an 80% stake in Knix to the Swedish-based Essity for US$320 million in July 2022. Don’t miss the chance to hear directly from Joanna on how she disrupted her industry for good, and in the process, built a multi-million-dollar brand in under a decade. The TECH TALK is moderated by Peter Zemsky, INSEAD Professor of Strategy.

Joanna Griffiths (MBA ‘12J)

Founder & CEO, KNIX

Peter Zemsky

Professor of Strategy, INSEAD