INSEAD Tech Talk
Tuesday, 21 January 2020, 6:30pm – 8:00pm
Associate Professor of Marketing
The Cornelius Grupp Fellowship in Digital Analytics for Consumer Behaviour
In a digital age where data is all over the place – 90% of the world’s data was created in the last two years – senior executives are often at a loss as to what to do with it. What kinds of data matter? Where should I start? How can I make sure my investments will turn into actionable insights? And what changes to I need to enable to fully become a data-based, customer first organization? Learn from Professor David how to become a truly insights-based customer-first best organization by acting on “the right data” and discuss the latest research, cases and best-in-class practices in the area.
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