Faculty: Jürgen Mihm, Professor of Technology and Operations Management
Fontainebleau – August 26 – 30, 2019
New Products, Services and Technologies: Innovation Management
Innovation is vital to sustain corporate growth. Yet, it too often remains an elusive goal for many companies. The purpose of this KMC is to explore how companies can use product, service and technological innovation to improve their competitive standing and to understand the managerial and organizational challenges that such innovation invariably generates. We will examine those aspects of innovation management that have the highest impact on the organization: What is a good technology strategy? How to develop a portfolio of innovation projects? How to manage the innovation process? While addressing these questions we will see the conflict of creativity and risk versus process and execution, which is inevitable in the industrialization of innovations. This course presents strategies and actions companies can adopt in order to sustain the innovation record that is required to sustain profitable growth.
LEARNING OUTCOMES
A participant completing this course should be able to:
- Formulate a good technology strategy as well as good product and service innovation strategies. Understand which role they play in the context of the overall company strategy.
- Understand the basic principles of good portfolio management
- Better understand the managerial and organizational challenges associated with devising a good innovation process
- Understand the strategic role of high level procedures and methods (e.g. costing, platforming) in innovation.
- Understand how an incentive and measurement system for innovative organizations needs to be structured.
