Scale up bootcamp
10 October 2019, 9:00 am – 5:00 pm
INSEAD Middle East Campus
A small town family-run discount store in Rogers (Arkansas, USA) called Waltons scaled to become Walmart. At US$500 billion in 2018, Walmart is the world’s largest company by revenue and the world’s largest employer with 2.2 million workforce across 11,368 stores in 27 countries operating under 55 different names. Walmart has achieved scale.
The word Scale (the noun) means many things. In the business world, one definition is to evolve from the ability to serve one to the ability to serve many.
How your company can scale is a question that requires more deliberate attention than simply deciding to sell more products, or to open new markets, or to make your small company a big company.
Learn from real examples…
“Scale is a bigger question for us than simply adding more servers because our software isn’t designed (unfortunately) to handle unlimited simultaneous clicks. It already struggles on certain days and times when too many people are on at once. We are being told that we need to start over and rebuild our software from scratch if we want to scale. The problem is we don’t have the money or time to do that and more people are trying to use the system every day; it sounds like a good problem to have but it is a two edged sword and the back edge of the sword is starting to harm our credibility in the market.”
“Our product is doing very well in Spain, but the same product is doing nothing in Latin America no matter how much money we invest into marketing. We aren’t sure why we can’t scale.”
“We are now realizing that our service struggles to scale because it needs a skilled and trained integrator to do the work one installation at a time. We are puzzling through what to do about it.”
INSEAD is running a free one-day workshop on the Middle East campus in Abu Dhabi to help startup leaders explore the questions of scale. Seats are limited. APPLY NOW if you wish to attend this one-off exclusive event on Oct. 10th 2019.
- Who should attend this workshop? Decision makers and key influencers – Leaders, senior executives and managers with responsibilities to scale startups.
- What are the drivers, challenges, and opportunities associated with scaling? Join us to acquire a fresh perspective on the key strategic drivers of scaling. Explore options and angles on how to scale and how best to engage shareholders and stakeholders to address the challenges associated with scaling.
- What will I gain by attending? Our goal is that when the day is done you will have a clearer path forward. It could be that you leave the day confirmed that you are doing everything right. The day could be a success for you if you learn even one new perspective or one new concept that will make your startup more scalable.
The application deadline is 15/09/2019. Apply today!
Faculty & Guest Speakers
INSEAD Middle East Campus in Abu Dhabi
Al Khatem Tower, ADGM Square, Al Maryah Island