Read more on INSEAD case studies
FLYDESK – Empowering the “Modern Working Lifestyle” (A): Should Native Union Invest in FLYDESK?
By Manuel Sosa, Tobias Baehr Published 15 Jul 2021 Reference 6610 Topic Strategy Region Asia Summary The case explores the origins of the Hong Kong-based remote working start-up FLYDESK (flydesk.com). Part A centers on its founding and first fundraising round in...
TikTok and Kuaishou: A Tale of Two Short-Video Sharing Apps from China to the Globe
By Guoli Chen, Zhigang Liu, Jianggan Li, Xinhe Zhuang Published 09 Jul 2021 Reference 6679 Topic Strategy Region Asia Summary Short videos are the new trend in entertainment and social networking. TikTok/Douyin is the undisputed leader of short video-sharing apps....
Sweetgreen (C): Building Digital Resilience
By Chengyi Lin Published 08 Jul 2021 Reference 6624 Topic Strategy Industry Restaurants Region North America Summary SweetGreen case follows the early funding and growth of a healthy food restaurant chain. It highlights three critical decision points for the start-up:...
Sweetgreen (B): Leading the Digital Revolution
By Chengyi Lin Published 08 Jul 2021 Reference 6624 Topic Strategy Industry Restaurants Region North America Summary SweetGreen case follows the early funding and growth of a healthy food restaurant chain. It highlights three critical decision points for the start-up:...
Sweetgreen (A): Leading the Food Evolution
By Chengyi Lin Published 08 Jul 2021 Reference 6624 Topic Strategy Industry Restaurants Region North America Summary SweetGreen case follows the early funding and growth of a healthy food restaurant chain. It highlights three critical decision points for the start-up:...
Brake or Turn? Seez Ponders its Direction at the Cusp of the Pandemic
By Vikas A. Aggarwal, Aly Madhavji Published 07 Jul 2021 Reference 6666 Topic Entrepreneurship Industry Automotive Region Middle-East Summary In March 2020, Tarek Kabrit, founder and CEO of Seez, the online car marketplace and aggregator, must determine how to...
QuiToque: Meal Kits to Make a Meal
By James Costantini, Dawn Jarisch Published 29 Jun 2021 Reference 6576 Topic Strategy Region Europe Summary QuiToque is a foodtech start-up that delivers baskets filled with meal ingredients, aiming to serve and develop a growing market segment. QuiToque’s approach...
Jaguar Land Rover: Towards a Customer-Centric Organisation – Leveraging Customer Intelligence and Data Analytics for Sustainable Growth (Japanese)
By Joerg Niessing, Brian Henry, Kay Peters Published 18 Jun 2021 Reference 6354 Topic Marketing Industry Automotive Region Global Summary The case looks at the enormous disruption affecting the entire automotive industry through the eyes of a recently hired CRM...
Building and Leveraging the Data Team at Tron Corporation (C)
By Theodoros Evgeniou, Caroline Zimmerman Published 11 Jun 2021 Reference 6668 Topic Leadership & Organisations Industry Entertainment, Media Production Region Global Summary This case follows Kunal, VP of Data Science at Downtown, a leading arts/news magazine,...
Nestor: Simplifying Lunchtime Meal Delivery in Paris
By James Costantini, Dawn Jarisch Published 10 Jun 2021 Reference 6578 Topic Strategy Region Europe Summary Nestor is a foodtech startup that takes a novel approach – radical menu simplification – to enable streamlined operations. Its approach is placed in the...