Read more on INSEAD case studies
Jaguar Land Rover: Towards a Customer-Centric Organisation – Leveraging Customer Intelligence and Data Analytics for Sustainable Growth (Japanese)
By Joerg Niessing, Brian Henry, Kay Peters Published 18 Jun 2021 Reference 6354 Topic Marketing Industry Automotive Region Global Summary The case looks at the enormous disruption affecting the entire automotive industry through the eyes of a recently hired CRM...
Building and Leveraging the Data Team at Tron Corporation (C)
By Theodoros Evgeniou, Caroline Zimmerman Published 11 Jun 2021 Reference 6668 Topic Leadership & Organisations Industry Entertainment, Media Production Region Global Summary This case follows Kunal, VP of Data Science at Downtown, a leading arts/news magazine,...
Nestor: Simplifying Lunchtime Meal Delivery in Paris
By James Costantini, Dawn Jarisch Published 10 Jun 2021 Reference 6578 Topic Strategy Region Europe Summary Nestor is a foodtech startup that takes a novel approach – radical menu simplification – to enable streamlined operations. Its approach is placed in the...
Managing in Crisis: Raising a Fast-Growing Unicorn during the Covid-19 Pandemic
By Vikas A. Aggarwal, Jean Wee Published 08 Jun 2021 Reference 6680 Topic Entrepreneurship Industry Internet, Transportation/Trucking/Railroad Region Middle-East Summary SWVL, a well-funded start-up in the Middle East, solved the mass transportation problem in...
Initial Coin Offerings and Digitalization of Assets: Returns and Risks of Token Investing
By Massimo Massa, Jean Wee Published 28 May 2021 Reference 6541 Topic Economics & Finance Region Global Summary The case focuses on the financing of blockchain and its pros and cons. The use of security tokens, initial coin offerings (ICOs) and related issues in...
Ualá’s “Tech and Touch” Customer Strategy: A Fintech David vs. the Goliaths of the Financial Services Industry in Latin America
By David Dubois Published 27 May 2021 Reference 6677 Topic Marketing Industry Financial Services, Banking Summary Ualá’s bold “tech-and-touch” strategy brought 2.7 million new customers – 1 out of 20 people in Argentina – into banking in less than four years...
Fintech: Compte-Nickel – Creating New Demand in the Retail Banking Sector (Chinese)
By W. Chan Kim, Renee Mauborgne, Melanie Pipino Published 06 May 2021 Reference 6235 Topic Strategy Industry Banking Region Europe Summary The case explains how the French fintech Compte-Nickel found a blue ocean in the crowded French retail banking sector by...
WhatsApp: Tech Watchdogs Collide with Tech Giants
By Alexandra Roulet, Mark Stabile, Brian Henry Published 03 May 2021 Reference 6675 Topic Economics & Finance Industry Telecommunications, Internet Region Global Summary The case provides an alternative view of the antitrust dilemma facing Lina Khan, newly...
Finding a Key Data-Driven Business Question at Tron Corporation (B)
By Theodoros Evgeniou, Caroline Zimmerman Published 30 Apr 2021 Reference 6668 Topic Leadership & Organisations Industry Media Production Region Global Summary Kunal has recently become the first-ever VP of Data Science at Downtown, a current affairs and fashion...
Starting a New Data Leadership Journey at Tron Corporation (A)
By Theodoros Evgeniou, Caroline Zimmerman Published 30 Apr 2021 Reference 6668 Topic Leadership & Organisations Industry Media Production Region Global Summary Kunal has recently become the first-ever VP of Data Science at Downtown, a current affairs and fashion...